Razvojni put tvrtke u području internetske trgovine

Antolović, Zrinka

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master's thesis

Razvojni put tvrtke u području internetske trgovine

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:319221

Antolović, Zrinka

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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APA 6th Edition

Antolović, Z. (2018). Razvojni put tvrtke u području internetske trgovine (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:319221

MLA 8th Edition

Antolović, Zrinka. "Razvojni put tvrtke u području internetske trgovine." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:319221

Chicago 17th Edition

Harvard

Antolović, Z. (2018). 'Razvojni put tvrtke u području internetske trgovine', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:319221

Vancouver

Antolović Z. Razvojni put tvrtke u području internetske trgovine [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:145:319221

IEEE

Z. Antolović, "Razvojni put tvrtke u području internetske trgovine", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:319221

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:319221

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Metadata

Title	Razvojni put tvrtke u području internetske trgovine
Title (english)	e-Commerce company development
Author	Zrinka Antolović
Mentor	Antun Biloš (mentor)
Committee member	Antun Biloš (predsjednik povjerenstva)
Committee member	Drago Ružić (član povjerenstva)
Committee member	Davorin Turkalj (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek Osijek
Defense date and country	2018-09-27, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	U diplomskom radu se govori o internetskim trgovinama i razvojnom putu tvrtke Inchoo d.o.o. kojoj je primarna djelatnost izrađivanje internetskih trgovina. Pojam internetske trgovine označava kupovinu i prodaju proizvoda i usluga pomoću interneta. Kupovanje pomoću interneta je najbrži, a često i najprofitabilniji način kupovine zbog niskih troškova. U ovom radu je definirana internetska trgovina, njezine prednosti i nedostatci te su opisane karakteristične stranice koje ona sadrži. Prikazane su karakteristike internetske trgovine u Hrvatskoj te su navedene najpopularnije platforme pomoću kojih se izrađuju internetske trgovine. Glavni dio prikazuje razvojni put tvrtke Inchoo d.o.o. i proces izrade internetske trgovine. U zadnjem poglavlju se opisuje outbound prodajna kampanja koja je bila usmjerena na hrvatsko tržište. Cilj kampanje je bio pokušaj nastupa na domaće tržište, educiranje trgovaca o važnosti pokretanja internetske trgovine te pronalazak poslovnih partnera.
Abstract (english)	The graduate paper discusses eCommerce businesses and a company development path of the company Inchoo d.o.o. whose primary business is software development of eCommerce applications. eCommerce applications are online applications that enable various products to be bought and sold over the internet. It is the fastest, and usually most profitable, way of shopping due to lower overall costs. The graduate paper defines what eCommerce application is, what it's advantages and disadvantages are, as well as what the main building parts of such application are. The state of eCommerce in Croatia is discussed and several platforms for eCommerce development are explained. The main part of the paper presents the evolution of Inchoo d.o.o. and how the company delivers eCommerce solutions. Last chapter discusses an outbound sales campaign for Croatian market that was executed by Inchoo. The campaign goal was to access the domestic market, educate merchants on importance of eCommerce and acquisition of new partners.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:319221
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2019-01-11 11:54:09