Good business decisions are based on high quality and reliable information. Financial statements, as primary sources of information, are essential for conducting a business analysis of the company in which several groups of internal and external users are interested. PIK Vinkovci d.d. is a public limited company and, as such, it is obligated to prepare and publish its financial statements. That considerably facilitates the analysis of the business entity and access to information necessary for investors, such as business success, investment risk, profitability, solvency, indebtedness, etc. The paper analyses the basic financial statements that are the subject thereof and that represent the basis for calculation and analysis of the financial indicators of profitability, use of assets, liquidity and debt use. In addition, it includes a comparative analysis between the mentioned public limited company and several similar companies (similar in terms of core business, location and size).