In everyday life, the current level of communication, social structure of the audience and psychological model are not sufficient for the process of social communication. Human beings are communicative beings and they have already for more than 1.5 million years communicate non-verbally, and they communicate for only around 500,000 years verbally to a specific and for man, symbolic way of expression. Today we strive to make accurate information the right one for the target segment of the market, not to all of the participants and this message tailor-made to its clients is just one of the innovations entering the modern way of life. There are three basic elements of communication, such as the recipient, the source and the message itself which must constitute a positive attitude, create preferences about the product or the brand name. It is necessary to make marketing mix through marketing communication consisting of promotions, public relations, publicity, personal selling, sales promotion so that the text can be recognized in the target market and how it can be adopted by consumers itself. Marketing communication is divided into two parts: a) the primary promotional activities, b) secondary promotional activities, in the first group or the primary activities include advertising, which organized spreading ideas, the principles of the doctrine of using false or true facts, in order to get a group of people or individuals that are carriers of these ideas, personal selling refers to building the trust with customers through salesmen, sales agents, sales promotion, whose short-term incentives to encourage the purchase or sale of a particular product and servants, and used two methods, direct methods which includes prize game, tastings and demonstrations and personal contacts at the point of sale, and the indirect method in which each include competition and promotion materials, whose ultimate goal is to create a communication and get back an immediate effect that is related to the subject of communication, and in turn to the other side of public relations and publicity work to improve the image, is easy to remember, and acts as a novelty comprising a large number of people, who require a slightly longer time to display the second group of results. In the second group, the secondary specific activities are special group consisting of a packaging or product and design, in addition to promotions and this group has a primary function.