Elementi praćenja objava nano i mikro influencera

Orobabić, Tamara

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undergraduate thesis

Elementi praćenja objava nano i mikro influencera

Rijeka: University of Rijeka, Faculty of Economics and Business, 2021. urn:nbn:hr:192:140542

Orobabić, Tamara

University of Rijeka
Faculty of Economics and Business

Cite this document

APA 6th Edition

Orobabić, T. (2021). Elementi praćenja objava nano i mikro influencera (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:140542

MLA 8th Edition

Orobabić, Tamara. "Elementi praćenja objava nano i mikro influencera." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:140542

Chicago 17th Edition

Orobabić, Tamara. "Elementi praćenja objava nano i mikro influencera." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:192:140542

Harvard

Orobabić, T. (2021). 'Elementi praćenja objava nano i mikro influencera', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:192:140542

Vancouver

Orobabić T. Elementi praćenja objava nano i mikro influencera [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2021 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:192:140542

IEEE

T. Orobabić, "Elementi praćenja objava nano i mikro influencera", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:192:140542

Cite this item: https://urn.nsk.hr/urn:nbn:hr:192:140542

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Metadata

Title	Elementi praćenja objava nano i mikro influencera
Title (english)	Elements of following nano and micro influencers' posts
Author	Tamara Orobabić
Mentor	Jasmina Dlačić (mentor)
Granter	University of Rijeka Faculty of Economics and Business Rijeka
Defense date and country	2021-09-06, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Ovaj završni rad razmatra elemente praćenja objava nano i mikro influencera te njihov utjecaj na potrošače. Influenceri su prisutni od davnina, no spominju se u drugačijem kontekstu nego danas. Tehnologija se danas sve brže razvija te s njenim razvitkom dolazi i do porasta industrije influencer marketinga. U radu su opisani influencer marketing, nano i mikro influenceri, elementi praćenja njihovih objava te njihov utjecaj na potrošače putem društvenih mreža. U okviru rada također je provedeno jedno empirijsko istraživanje u obliku ankete na temu privlačenja publike i njenog povjerenja u preporuke nano i mikro influencera. Istraživanje je pokazalo da ispitanici ne vjeruju pretjerano preporukama influencera, no pretpostavlja se da njihovo povjerenje ovisi o nečemu. Tako se saznalo da povjerenje uvelike ovisi o vrsti proizvoda koja se preporučuje te da bi većina ispitanika kupila proizvod koji ne zahtjeva visoku kupovnu moć.
Abstract (english)	This bachelor thesis considers elements of following nano and micro influencers' posts and the impact they have on consumers. Influencers have been present since ancient times but they were mentioned in different context in comparison to today. Technology is developing fast and with its development comes the growth of the marketing influencer industry. This paper describes influencer marketing, nano and micro influencers and their impact on consumers through social media. This paper also conducted an empirical research in the form of a survey. The topic was nano and micro influencers' techniques of attracting audience and the level of its trust. The research has shown that respondents do not overly trust influencers' recommendations, but it was assumed that the level of their trust depends on something. It was learned that trust largely depends on the type of product recommended and that most respondents would buy a product that does not require high purchasing power.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:192:140542
Study programme	Title: Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business, Finance Course: Marketing Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Closed access
Terms of use
Repository	Repository of the University of Rijeka, Faculty of Economics and Business
Created on	2021-12-18 09:45:15