TRAVEL BLOGOVI U FUNKCIJI PRIVLAČENJA NOVIH TURISTA U DESTINACIJU

Djak, Katarina

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undergraduate thesis

TRAVEL BLOGOVI U FUNKCIJI PRIVLAČENJA NOVIH TURISTA U DESTINACIJU

Završni rad

Split: University of Split, Faculty of economics Split, 2017. urn:nbn:hr:124:774939

Djak, Katarina

University of Split
Faculty of economics Split

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APA 6th Edition

Djak, K. (2017). TRAVEL BLOGOVI U FUNKCIJI PRIVLAČENJA NOVIH TURISTA U DESTINACIJU : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:774939

MLA 8th Edition

Djak, Katarina. "TRAVEL BLOGOVI U FUNKCIJI PRIVLAČENJA NOVIH TURISTA U DESTINACIJU : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:774939

Chicago 17th Edition

Harvard

Djak, K. (2017). 'TRAVEL BLOGOVI U FUNKCIJI PRIVLAČENJA NOVIH TURISTA U DESTINACIJU : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:774939

Vancouver

Djak K. TRAVEL BLOGOVI U FUNKCIJI PRIVLAČENJA NOVIH TURISTA U DESTINACIJU : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:774939

IEEE

K. Djak, "TRAVEL BLOGOVI U FUNKCIJI PRIVLAČENJA NOVIH TURISTA U DESTINACIJU : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:774939

Cite this item: https://urn.nsk.hr/urn:nbn:hr:124:774939

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Title	TRAVEL BLOGOVI U FUNKCIJI PRIVLAČENJA NOVIH TURISTA U DESTINACIJU : Završni rad
Author	Katarina Djak
Mentor	Neven Šerić (mentor) MBZ: 284496
Granter	University of Split Faculty of economics Split Split
Defense date and country	2017-09, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Završni rad se fokusira na razumijevanje uloge e-marketinga i njegovih komponenti u promociji turističke destinacije, kako bi se privukli novi posjetitelji. U radu se obrađuju dosadašnje teorijske spoznaje na području e-marketinga i turizma, a detaljnije su opisani trendovi e-marketinga u turizmu. Posebna pozornost posvećena je travel blogovima i njihovoj funkciji privlačenja novih turista u destinaciju. Kako bi se istražio utjecaj travel blogova u destinacijskom marketingu, napravljeno je izviđajno istraživanje u kojem je istraženo kako nacionalne turističke organizacije surađuju s travel blogovima, odnosno na koji način su ih uključile u svoje marketing aktivnosti. Također, provedeno je anketno istraživanje na uzorku kojim se istražilo kako travel blogovi utječu na percepciju potencijalnih turista o destinaciji koju nikada nisu posjetili. Na osnovu anketnog istraživanja donesen je zaključak o ulozi travel blogova u privlačenju novih turista u destinaciju.
Abstract (english)	Thesis main focus is understanding the role of e-marketing and its components in promoting tourist destinations to attract new visitors. Thesis includes previous theoretical knowledge in field of e-marketing and tourism, the e-marketing trends in tourism are described in more detail. Particular attention is paid to travel blogs and their function of attracting new tourists to the destination. In order to explore the impact of travel blogs in destination marketing, a research was conducted in order to understand how national travel organizations work together with blogs, or how they engage them in their marketing strategies and activities. Also, a survey was conducted on an example of how travel blogs affect the perception of potential tourists about the destination they have never visited. Based on this survey, conclusions were made about the role of travel blogs in attracting new tourists to the destination.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:124:774939
Study programme	Title: Tourism Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	REFST
Created on	2017-11-06 10:15:38