ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE

Čavala, Gabriela

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undergraduate thesis

ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE

Završni rad

Split: University of Split, Faculty of economics Split, 2018. urn:nbn:hr:124:062521

Čavala, Gabriela

University of Split
Faculty of economics Split

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APA 6th Edition

Čavala, G. (2018). ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:062521

MLA 8th Edition

Čavala, Gabriela. "ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:062521

Chicago 17th Edition

Harvard

Čavala, G. (2018). 'ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:124:062521

Vancouver

Čavala G. ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:062521

IEEE

G. Čavala, "ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:062521

Cite this item: https://urn.nsk.hr/urn:nbn:hr:124:062521

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Title	ONLINE KUPOVNO PONAŠANJE POTROŠAČA NA PRIMJERU STUDENTSKE POPULACIJE : Završni rad
Author	Gabriela Čavala
Mentor	Ivana Kursan Milaković (mentor) MBZ: 350835
Granter	University of Split Faculty of economics Split Split
Defense date and country	2018-09, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Tema ovog rada je utvrđivanje online kupovnog ponašanja potrošača na primjeru studentske populacije. Ispitivana je veza među pet odabranih čimbenika (spol, percepcija sigurnosti, ušteda vremena, cjenovna osjetljivost i pozitivni stavovi potrošača) i njihovog utjecaja na sklonost potrošača da kupuju putem interneta. Svrha istraživanja je skrenuti pozornost na važnost izučavanja ove domene kupovine kao i dati moguće smjernice za buduća istraživanja. Zaključeno je da usprkos postojanju neznatne manje razlike korištenja interneta kao kanala kupovine proizvoda među ženskim i muškim spolom i dalje većina ima nedoumice po pitanju sigurnosti, smatraju ga povoljnijim izvorom proizvoda, raznolikost ponude im je od velikog značaja, a kako bi na online kupovinu gledali što pozitivnije ključna je mogućnost povrata i privilegije za najlojalnije potrošače.
Abstract (english)	The main research subject in this paper is the examination of the consumer’s online purchasing behaviour based on the student population. In the focus of the research were the influences of the five chosen factors (gender, security, time savings, price sensitivity and positive attitudes towards online buying) on the consumer’s tendency to buy online. The purpose of this research is to draw the attention to the importance of exploring this shopping domain, as well as to provide the further research directions. In spite of the slight differences of using internet for shopping online between male and female population, it can be concluded that the majority of the consumers still have doubts about security, they consider online shopping as a favorable source of products; variety and savings are of a great importance to them, whereby the positive attitudes towards online buying can be perceived as tied to the possibilities of refund and loyalty privileges.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:124:062521
Study programme	Title: Business Studies Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	REFST
Created on	2018-12-20 09:24:35