In developed countries, but also in those countries in transition, one of the main features has been the feminization of the workforce for some time. Although these are significant positive developments, the position of women in the labor market is still worse than that of men, both in less developed and highly developed countries. For the theoretical part of the paper, the literature was researched which, in addition to focusing on traditional approaches to business ethics, deals with business ethics oriented towards women, facts about their workforce and measures that give importance to women in the company. The purpose of this paper is to show the positive changes that have been happening in the labor market for some time, but also to point out how the application of ethical principles in small and medium enterprises affects women and equality between women and men. From this arise three fundamental problems that women face; discrimination against women in employment, reward and promotion. The objectives of this research were to theoretically explain the concept of ethics and the application of ethical principles, and to investigate the acceptance of the concept in relation to women in the Šibenik-Knin County. The aim was to highlight the extent to which and how ethical principles are implemented, and the importance of their application in the company. In accordance with the set problem and the subject of the research, the following goals were set: - investigate whether there is discrimination against women in the employment process, - investigate whether there is discrimination against women in the promotion system, - investigate whether there is discrimination against women in the reward system. Thus, the purpose of this paper, ie empirical research, is to determine whether there is discrimination against women in the labor market, but also discrimination against women in companies. The emphasis of the research is on recruitment, advancement and rewarding.