MARKETING MIX NA PRIMJERU THE PINE RESORT-A

Bobić, Veronika

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undergraduate thesis

MARKETING MIX NA PRIMJERU THE PINE RESORT-A

Završni rad

Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:194269

Bobić, Veronika

University of Split
Faculty of economics Split

Cite this document

APA 6th Edition

Bobić, V. (2020). MARKETING MIX NA PRIMJERU THE PINE RESORT-A : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:194269

MLA 8th Edition

Bobić, Veronika. "MARKETING MIX NA PRIMJERU THE PINE RESORT-A : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:194269

Chicago 17th Edition

Bobić, Veronika. "MARKETING MIX NA PRIMJERU THE PINE RESORT-A : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:194269

Harvard

Bobić, V. (2020). 'MARKETING MIX NA PRIMJERU THE PINE RESORT-A : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:124:194269

Vancouver

Bobić V. MARKETING MIX NA PRIMJERU THE PINE RESORT-A : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:124:194269

IEEE

V. Bobić, "MARKETING MIX NA PRIMJERU THE PINE RESORT-A : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:194269

Cite this item: https://urn.nsk.hr/urn:nbn:hr:124:194269

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Metadata

Title	MARKETING MIX NA PRIMJERU THE PINE RESORT-A : Završni rad
Author	Veronika Bobić
Mentor	Zoran Mihanović (mentor) MBZ: 267146
Granter	University of Split Faculty of economics Split Split
Defense date and country	2020-08, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Marketing predstavlja ključni segment u upravljaju bilo kakvom vrstom proizvoda ili usluge. Postoji velik broj definicija koje opisuju marketing ali ono oko čega se sve definicije slažu je uspješno zadovoljavanje želja i potreba potencijalnih skupina kupaca te dugotrajno poslovanje. Putem strategija i tehnika marketinga može se predvidjeti ponašanje kupaca te na osnovu tog istraživanja moguće je odabrati poslovnu strategiju koja će biti ciljana prema odabranom tržištu poduzeća. U završnom radu pojmovno se određuje značenje marketinga, kao i marketing miksa te njegovih elemenata: proizvod, cijena, promocija i distribucija. Dakle, ističu se temeljne karakteristike pojedinačnog elementa marketinškog miksa te fundamentalna obilježja faktora okruženja koji utječu na elemente te na taj način uvjetuju njihovo postojanje i poimanje. Nadalje, sukladno izabranom primjeru analizira se trenutno stanje hotelijersko-ugostiteljskog objekta The Pine Resort te na temelju tih informacija o trenutnom stanju poduzeća, kreiraju se osnovni elementi marketinškog miksa na primjeru tvrtke. Navodi se i kreira politika usluge, politika cijene, politika distribucije i prodaje te politika promocije.
Abstract (english)	Marketing is a key segment in managing any type of product or service. There are a large number of definitions that describe marketing, but what all definitions agree on is the successful satisfaction of the wishes and needs of potential groups of customers and long-term business. Through marketing strategies and techniques, customer behavior can be predicted, and based on this research, it is possible to choose a business strategy that will be targeted at the selected market of the company. The final paper conceptually defines the meaning of marketing, as well as the marketing mix and its elements: product, price, promotion and distribution. Thus, the basic characteristics of an individual element of the marketing mix and the fundamental characteristics of environmental factors that affect the elements and thus condition their existence and understanding are highlighted. Furthermore, in accordance with the selected example, the current state of The Pine Resort is analyzed and based on this information about the current state of the company, the basic elements of the marketing mix for this object are created. The service policy, pricing policy, distribution and sales policy and promotion policy are specified and created.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:124:194269
Study programme	Title: Tourism Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REFST
Created on	2020-09-29 12:04:06