Personalized products are products that are adapted to the individual preferences and needs of the customer according to his preferences and identity. Personal products allow the customer to choose certain characteristics or design of the product according to his own taste, thus creating a unique experience. Personalization of the product according to the customer's wishes and needs gives the customer sense of ownership of the product and increases the emotional connection with it. This thesis investigates the satisfaction of personalized product costumers with a focus on personalized wallpaper from Croatian manufacturers. The main goal of the research was to analyze the perception and stance of customers towards these products, to determine their preferences and level of satisfaction. The research used a quantitative method of data collection, through a questionnaire that was distributed among customers of personalized wallpapers. 134 respondents, i.e. wallpaper costumers, took part in the questionnaire about their preferences, experience with personalized products and the satisfaction they experienced. The results of a research indicates a high level of customer satisfaction with personalized wallpaper from Croatian manufacturers. Customers expressed their satisfaction because of adaptability of the product to their individual preferences and needs, also accentuated emotional value that personalization provides same as contribution to the unique appearance of their home. Companies that offer personalization of products should focus on improving the approach to customers, the quality of products and services, and on providing the ability to create products according to individual preferences.