Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj

Ričko, Tea

prikaz prve stranice dokumenta Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj

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master's thesis

Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj

Diplomski rad

Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:849883

Ričko, Tea

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Ričko, T. (2023). Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj : Diplomski rad (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:849883

MLA 8th Edition

Ričko, Tea. "Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj : Diplomski rad." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:849883

Chicago 17th Edition

Harvard

Ričko, T. (2023). 'Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj : Diplomski rad', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:849883

Vancouver

Ričko T. Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj : Diplomski rad [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:849883

IEEE

T. Ričko, "Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj : Diplomski rad", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:849883

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:849883

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Metadata

Title	Preferencije kupaca o kupnji u diskontnim prodavaonicama i supermarketima u Republici Hrvatskoj : Diplomski rad
Title (english)	Customers preferences about purchase in discount stores and supermarkets in the Republic of Croatia
Author	Tea Ričko
Mentor	Kristina Petljak (mentor)
Committee member	Kristina Petljak (predsjednik povjerenstva)
Committee member	Ivana Štulec (član povjerenstva)
Committee member	Dora Naletina (član povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2023-09-19, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Na maloprodajnom tržištu Republike Hrvatske prevladavaju dva maloprodajna formata: supermarketi i diskontne prodavaonice. Oba maloprodajna formata posjeduju određene sličnosti i različitosti obzirom na određena obilježja po kojima se razlikuju. Vodeći maloprodavači već dugi niz godina na hrvatskom maloprodajnom tržištu su Konzum plus i Lidl koji svojim obilježjima privlače velik broj kupaca svakog dana. Iako su supermarketi usmjereni na veću uslužnost i raznolikiji asortiman od diskontnih prodavaonica, diskonteri se ističu kvalitetnim proizvodima po izrazito niskim cijenama. Navedena obilježja privlače kupce da kupuju u supermarketima i diskontnim prodavaonicama, a pored njih postoje još neka obilježja. Istraživanje u ovom radu usmjereno je na obilježja supermarketa i diskontnih prodavaonica te na preferencije kupaca prilikom kupnje u istima.
Abstract (english)	In the retail market of the Republic of Croatia, two retail formats prevail: supermarkets and discount stores. Both retail formats have certain similarities and differences due to certain features that differentiate them. The leading retailers for many years on the Croatian retail market are Konzum plus and Lidl, which attract a large number of customers with their features every day. Although supermarkets are focused on greater service and a more varied assortment than discount stores, discounters stand out with quality products at extremely low prices. The above features attract customers to purchase in supermarkets and discount stores, and there are some other features besides them. The research in this paper is focused on the characteristics of supermarkets and discount stores and on the customers preferences when purchase in them.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:849883
Study programme	Title: Management and retail marketing Study programme type: professional Study level: specialist graduate Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2023-09-19 15:26:48