Analiza društveno odgovornog poslovanja vodećih trgovaca na malo mješovitom robom u Republici Hrvatskoj

Gegić, Monika

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graduate thesis

Analiza društveno odgovornog poslovanja vodećih trgovaca na malo mješovitom robom u Republici Hrvatskoj

Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:178117

Gegić, Monika

University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Cite this document

APA 6th Edition

Gegić, M. (2024). Analiza društveno odgovornog poslovanja vodećih trgovaca na malo mješovitom robom u Republici Hrvatskoj (Graduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:178117

MLA 8th Edition

Gegić, Monika. "Analiza društveno odgovornog poslovanja vodećih trgovaca na malo mješovitom robom u Republici Hrvatskoj." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:178117

Chicago 17th Edition

Harvard

Gegić, M. (2024). 'Analiza društveno odgovornog poslovanja vodećih trgovaca na malo mješovitom robom u Republici Hrvatskoj', Graduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 07 February 2025, https://urn.nsk.hr/urn:nbn:hr:148:178117

Vancouver

Gegić M. Analiza društveno odgovornog poslovanja vodećih trgovaca na malo mješovitom robom u Republici Hrvatskoj [Graduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2025 February 07] Available at: https://urn.nsk.hr/urn:nbn:hr:148:178117

IEEE

M. Gegić, "Analiza društveno odgovornog poslovanja vodećih trgovaca na malo mješovitom robom u Republici Hrvatskoj", Graduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:178117

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:178117

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Title	Analiza društveno odgovornog poslovanja vodećih trgovaca na malo mješovitom robom u Republici Hrvatskoj
Title (english)	Analysis of corporate social responsibility of leading fast moving consumer goods retailers in the Republic of Croatia
Author	Monika Gegić
Mentor	Kristina Petljak (mentor)
Committee member	Ivana Štulec (predsjednik povjerenstva)
Committee member	Dora Naletina (član povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business (Department of Trade and International Business) Zagreb
Defense date and country	2024-09-24, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Društvena odgovornost poslovanja postaje sve značajnija u suvremenom poslovnom okruženju. Poduzeća, osim što moraju učinkovito upravljati poslovnim aktivnostima, trebaju se također aktivno povezivati s društvom, pokazujući brigu za zajednicu, okoliš i svoje zaposlenike. Ovakav pristup donosi brojne prednosti, uključujući financijsku stabilnost, dugoročnu održivost i konkurentsku prednost na tržištu. Društveno odgovorno poslovanje više nije samo poželjno, već je postalo nužnost za poduzeća koja žele biti uspješna i konkurentna. U ovom radu provedeno je istraživanje o razini upoznatosti ispitanika s praksama društveno odgovornog poslovanja kod pet vodećih maloprodajnih trgovaca mješovitom robom (Konzum Plus, Lidl, Plodine, Spar i Kaufland). Istraživanje je pokazalo da ispitanici pridaju veliku važnost društveno odgovornom poslovanju, pri čemu Kaufland i Lidl percipiraju kao najodgovornije trgovce. Ova percepcija značajno utječe na njihove potrošačke navike, te su upravo ove trgovine najčešći izbor prilikom kupovine.
Abstract (english)	Corporate social responsibility is becoming increasingly important in the modern business environment. Companies, in addition to efficiently managing their business activities, must also actively engage with society, demonstrating care for the community, the environment, and their employees. This approach brings numerous benefits, including financial stability, long-term sustainability, and a competitive edge in the market. Socially responsible business practices are no longer just desirable but have become a necessity for companies that want to be successful and competitive. This paper presents research on the level of awareness among respondents regarding the corporate social responsibility practices of five leading grocery retailers (Konzum Plus, Lidl, Plodine, Spar, and Kaufland). The research revealed that respondents place significant importance on socially responsible business practices, with Kaufland and Lidl being perceived as the most responsible retailers. This perception has a considerable impact on their consumer habits, with these stores being the most frequently chosen for shopping.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:178117
Study programme	Title: Management and retail marketing Study programme type: professional Study level: graduate Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	REPEFZG
Created on	2024-09-24 20:39:29