Razvoj novih tehnologija u višekanalnoj prodaji

Šitum, Matea

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master's thesis

Razvoj novih tehnologija u višekanalnoj prodaji

Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:997735

Šitum, Matea

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Šitum, M. (2015). Razvoj novih tehnologija u višekanalnoj prodaji (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:997735

MLA 8th Edition

Šitum, Matea. "Razvoj novih tehnologija u višekanalnoj prodaji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:997735

Chicago 17th Edition

Šitum, Matea. "Razvoj novih tehnologija u višekanalnoj prodaji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:997735

Harvard

Šitum, M. (2015). 'Razvoj novih tehnologija u višekanalnoj prodaji', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:997735

Vancouver

Šitum M. Razvoj novih tehnologija u višekanalnoj prodaji [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:997735

IEEE

M. Šitum, "Razvoj novih tehnologija u višekanalnoj prodaji", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:997735

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:997735

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Metadata

Title	Razvoj novih tehnologija u višekanalnoj prodaji
Title (english)	New tehnologies development in multichanneling
Author	Matea Šitum
Mentor	Dario Dunković (mentor)
Committee member	Blaženka Knežević (predsjednik povjerenstva)
Committee member	Nikola Knego (član povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2015-09-24, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	Razvojem Interneta početkom 90.-ih godina razvila se svijest o mogućnosti povezivanja trgovine i Interneta. Povezivanjem konvencionalnog i online kanala prodaje dolazi se do pojma višekanalne prodaje čija će se važnost razmotriti u radu. Jačanje višekanalne prodaje smatra se jednim od ključnih pokretača gospodarskog rasta unutarnjeg tržišta Europske unije prema strategiji Europa 2020 jer takav način prodaje čini mali udio u ukupnom prometu sa velikim potencijalom širenja. Cilj rada je pronaći načine kako potaknuti ovaj način prodaje kod trgovaca. Definiranjem novih tehnologija i analizom prednosti i nedostataka na temelju primjera sagledat će se prednosti i nedostaci za trgovce i potrošače. U rezultatima primarnog istraživanja provedenog online prikazat će se kupovne navike potrošača u Republici Hrvatskoj te njihovi stavovi o novim tehnologijama. Na kraju će se prema rezultatima istraživanja iznijeti preporuke za menadžment.
Abstract (english)	The development of the Internet in early 90s developed awareness of the possibility of linking trade and the Internet. Linking conventional and online sales channels leads to the concept of multichannel sales which importance will be consider in this paper. Strengthening of multichannel sales is considered one of the key promotors of economic growth of the internal market of the European Union under the Europe 2020 strategy, because such sales method form small share in the total exchange with great potential for expansion. The aim is to find ways to encourage this way of selling by traders. By defining new technologies and analyzing the advantages and disadvantages based on the examples, both advantages and disadvantages for traders and consumers will be observed. The results of primary research conducted online will show consumer purchasing habits in Croatia, and their views on new technologies. At the end according to the results of research, recommendations for management can be made.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:997735
Study programme	Title: Business Economics Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2016-10-10 11:16:51