Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu

Vrdoljak, Maja

prikaz prve stranice dokumenta Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu

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master's thesis

Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu

Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:887604

Vrdoljak, Maja

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Vrdoljak, M. (2015). Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:887604

MLA 8th Edition

Vrdoljak, Maja. "Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:887604

Chicago 17th Edition

Harvard

Vrdoljak, M. (2015). 'Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:887604

Vancouver

Vrdoljak M. Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:148:887604

IEEE

M. Vrdoljak, "Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:887604

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:887604

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Metadata

Title	Internet trgovina i budućnost internet trgovine u Hrvatskoj i u svijetu
Title (english)	ONLINE TRADE AND FUTURE OF ONLINE TRADE IN CROATIA AND WORLD
Author	Maja Vrdoljak
Mentor	Ivan Strugar (mentor)
Committee member	Mario Spremić (predsjednik povjerenstva)
Committee member	Mirjana Pejić Bach (član povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2015-09-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	Internet trgovina predstavlja dio elektroničkog poslovanja gdje se kanal komuniciranja između trgovca i kupca ostvaruje preko internetskih web stranica. Takav model trgovine zapravo je jedna podvrsta trgovine s jedne strane, odnosno podvrsta elektroničkog poslovanja s druge strane. Rad se bavi problematikom internet trgovine, kao najmlađem obliku trgovine koji je evoluirao iz klasičnog trgovanja kao posljedica razvoja interneta i internetske infrastrukture. Osnovni cilj rada je pokazati važnost razvijanja internet prodavaonica kako za trgovce, tako i za kupce i način na koji potencijalni kupci promatraju odnosno percipiraju suvremene promjene u djelatnosti trgovine osobito u Republici Hrvatskoj. Na temelju online ankete analizirane su dvije dobne skupine korisnika informacijske tehnologije, kako bi se dobio uvid u njihovo korištenje i kupovinu putem internet trgovine.
Abstract (english)	Internet trade presents part of electronic trading where contact between merchant and buyer is being done troughout internet web pages. Such model of trade is a subshape of trade on one side, and subshape of electronic trade on the other. This graduation thesis deals with problems of internet trade, as the youngest form of trade which evolved form classic trade as a direct result of internet and internet infrastructure development. Basic purpose of thesis is to show how and how much can companies attract customers trough development of Internet stores and how the potential customers percieve and view these contemporary changes in trade, especially in Croatia. Based on online questionnaire, two age groups of IT users are analyzed, to get insight into usage and trade trough internet trade.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:887604
Study programme	Title: Business Economics Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2016-10-10 11:32:46