Doprinos kreativnosti poslovnoj uspješnosti organizacija

Perčinlić, Anamaria

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master's thesis

Doprinos kreativnosti poslovnoj uspješnosti organizacija

Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:719127

Perčinlić, Anamaria

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Perčinlić, A. (2015). Doprinos kreativnosti poslovnoj uspješnosti organizacija (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:719127

MLA 8th Edition

Perčinlić, Anamaria. "Doprinos kreativnosti poslovnoj uspješnosti organizacija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:719127

Chicago 17th Edition

Perčinlić, Anamaria. "Doprinos kreativnosti poslovnoj uspješnosti organizacija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:719127

Harvard

Perčinlić, A. (2015). 'Doprinos kreativnosti poslovnoj uspješnosti organizacija', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:719127

Vancouver

Perčinlić A. Doprinos kreativnosti poslovnoj uspješnosti organizacija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:719127

IEEE

A. Perčinlić, "Doprinos kreativnosti poslovnoj uspješnosti organizacija", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:719127

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:719127

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Metadata

Title	Doprinos kreativnosti poslovnoj uspješnosti organizacija
Title (english)	Contribution of creativity to business success of organizations
Author	Anamaria Perčinlić
Mentor	Velimir Srića (mentor)
Committee member	Mislav Ante Omazić (predsjednik povjerenstva)
Committee member	Darko Tipurić (član povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2015-09-29, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Kreativnost je stvaranje nečega novoga. Krajnji rezultat kreativnosti su inovacije. Poslovna filozofija koja stvara i potiče kreativnost pojedinaca i cjelokupne organizacije naziva se upravljanje kreativnošću, a organizacije koje oblikuju radnu okolinu u kojoj se kreativne ideje i inovacije nagrađuju, ostvaruju iznimnu konkurentsku prednost na tržištu. Studija slučaja na primjeru svjetskih organizacija, kreativnih organizacija Toyote Motor Corporation i Volvo Car Corporation, je provedena s ciljem dokazivanja hipoteze da kreativnije organizacije doista ostvaruju bolje poslovne rezultate od manje kreativnih organizacija.
Abstract (english)	Creativity means creation of something new. The final result of creativity are innovations. The business philosophy that creates and promotes creativity of individuals and the entire organization is called creativity management, and the organizations that shape the working environment in which creative ideas and innovations are rewarded, achieve exceptional competitive advantage in the market. Case study of creative organizations Toyota Motor Corporation and Volvo Car Corporation, was conducted with the objective of proving the hypothesis that creative organizations really achieve better business results than less creative organizations.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:719127
Study programme	Title: Business Economics Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2016-10-24 10:17:30