Komunikacija strategije informatičkih poduzeća putem internetskih stranica

Peša, Mateo

prikaz prve stranice dokumenta Komunikacija strategije informatičkih poduzeća putem internetskih stranica

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master's thesis

Komunikacija strategije informatičkih poduzeća putem internetskih stranica

Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:559585

Peša, Mateo

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Peša, M. (2015). Komunikacija strategije informatičkih poduzeća putem internetskih stranica (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:559585

MLA 8th Edition

Peša, Mateo. "Komunikacija strategije informatičkih poduzeća putem internetskih stranica." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:559585

Chicago 17th Edition

Harvard

Peša, M. (2015). 'Komunikacija strategije informatičkih poduzeća putem internetskih stranica', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:559585

Vancouver

Peša M. Komunikacija strategije informatičkih poduzeća putem internetskih stranica [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:148:559585

IEEE

M. Peša, "Komunikacija strategije informatičkih poduzeća putem internetskih stranica", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:559585

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:559585

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Metadata

Title	Komunikacija strategije informatičkih poduzeća putem internetskih stranica
Title (english)	Communication strategies of it companies on the websites
Author	Mateo Peša
Mentor	Mirjana Pejić Bach (mentor)
Committee member	Mislav Ante Omazić (predsjednik povjerenstva)
Committee member	Ante Vuletić (član povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2015-09-28, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	U ovom diplomskom radu općenito je prikazano i objašnjeno kako poduzeća vode svoju komunikaciju interno prema zaposlenicima i eksterno prema kupcima, poslovnim partnerima, javnošću te ostalim interesnim skupinama ali i koji se komunikacijski alati i kanali pritom koriste. Također, navedene su prednosti i mane odnosno rizici primjene informacijske tehnologije u samom procesu komuniciranja poslovnih informacija, a naveden je i Internet odnosno internetske stranice poduzeća kao ključan faktor direktnog doticaja sa kupcima i stvaranju njihove lojalnosti. Nadalje, prikazano je stanje hrvatskog IT tržišta i perspektive strateškog razvoja te je napravljena usporedba sa državama u okruženju u 2012. godini. Teorijski dio završava objašnjenjem pojmova blogova i društvenih mreža te koji potencijal u sebi nose kao ključno komunikacijsko sredstvo poduzeća. U praktičnom dijelu rada napravljeno je empirijsko istraživanje i analiza Web stranica 71 najvećih IT poduzeća u Hrvatskoj kroz određene karakteristike marketinških i komercijalnih aktivnosti. Rezultati su prikazani grafički u postotcima i izvedeni su zaključci za 30 analiziranih varijabli.
Abstract (english)	In this thesis is generally shown and explained how companies run their communication internally to employees and externally to customers, business partners, the public and other stakeholders and also which communication tools and channels are used while that process. There are also listed the advantages and disadvantages and risks of applying information technology in the process of communicating business information. The Internet and the enterprise's Web site are set out below as a key factor of direct contact with customers and creating their loyalty to the enterprise. Furthermore, in this work are also shown the state of the Croatian IT market and strategic development and it is compared with the neighboring countries in 2012. The theoretical part ends with an explanation of the terms of blogs and social networks and their potential to be the key communication tools of a company. In the practical part of the work is conducted the empirical research and analysis of Web sites of the 71 most successful IT companies in Croatia through certain characteristics of marketing and commercial activities. The results are shown graphically in percentages and conclusions were drawn for the 30 analyzed variables.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:559585
Study programme	Title: Business Economics Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2016-11-17 17:05:32