prikaz prve stranice dokumenta OGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA
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professional thesis
OGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:889024
Šulentić, Ivana
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Cite this document

Šulentić, I. (2019). OGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA (Professional thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:889024

Šulentić, Ivana. "OGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:889024

Šulentić, Ivana. "OGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA." Professional thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:889024

Šulentić, I. (2019). 'OGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA', Professional thesis, University of Zagreb, Faculty of Economics and Business, accessed 15 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:889024

Šulentić I. OGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA [Professional thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2025 January 15] Available at: https://urn.nsk.hr/urn:nbn:hr:148:889024

I. Šulentić, "OGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA", Professional thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:889024

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Metadata
TitleOGLAŠAVANJE MALOPRODAJNIH LANACA U HRVATSKOJ PUTEM DRUŠTVENIH MREŽA
AuthorIvana Šulentić
MentorSanda Renko (mentor)
MBZ: 246584
Committee memberAna Tkalac Verčič (predsjednik povjerenstva)
Committee memberBlaženka Knežević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U ovom radu analizira se značaj i važnost oglašavanja putem društvenih mreža u maloprodaji. U današnje vrijeme društvene mreže nameću se kao vrlo učinkovit alat za promociju proizvoda u maloprodaji pa je upravo zato odabrana i tema ovog rada. U radu se prije svega definira oglašavanje s posebnim osvrtom na oglašavanje u maloprodaji. Društvene mreže kao vrlo učinkoviti alat oglašavanja u maloprodaji objašnjene su u sljedećem poglavlju s posebnim osvrtom na dvije društvene mreže Facebook i Twitter. U radu se također analiziraju načini oglašavanja putem te dvije mreže. U istraživačkom dijelu rada, istražuje se intenzitet postojeće uporabe društvenih mreža od strane najvećih trgovačkih lanaca u Republici Hrvatskoj, u kojoj mjeri i na koji način trgovački lanci na tržištu Republike Hrvatske koriste društvene mreže kao medij za oglašavanje. Osim toga analiziraju se stajalištima sudionika društvenih mreža vezano uz utjecaj oglašivačkih aktivnosti trgovačkih lanaca putem društvenih mreža u Republici Hrvatskoj.
Abstract (english)
This work analyzes the importance and meaning of advertising in retail through social networks. Nowadays social networks are being introduced as a very effective retail product promotion tool, so for that reason the theme of this paper was chosen. In the work, first of all, advertising is defined with special reference to retail advertising. Social networks as a highly effective retail advertising tool are explained in the next chapter with a special focus on two social networks: - Facebook and Twitter. The work also analyzes the ways of advertising through these two networks. In the research part is explored the intensity of the existing use of social networks by the largest chain stores in the Republic of Croatia, to what extent and how the commercial chains on the Croatian market use social networks as an advertising medium. In addition are analyzed the attitudes of social network participants regarding the impact of advertising activities of retail chains through social networks in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:889024
Study programmeTitle: Trade management
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica menadžmenta trgovine (sveučilišni/a specijalist/specijalistica menadžmenta trgovine)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryREPEFZG
Created on2019-10-23 16:47:55

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