THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA

Filipović, Filip

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master's thesis

THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA

Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:934080

Filipović, Filip

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Filipović, F. (2020). THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:934080

MLA 8th Edition

Filipović, Filip. "THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:934080

Chicago 17th Edition

Harvard

Filipović, F. (2020). 'THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:934080

Vancouver

Filipović F. THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:148:934080

IEEE

F. Filipović, "THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:934080

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:934080

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Metadata

Title	THE IMPACT OF DIGITAL MARKETING ON COMPANY’S BUSINESS DEVELOPMENT IN CROATIA
Author	Filip Filipović
Mentor	Mario Spremić (mentor)
Committee member	Ivan Strugar (predsjednik povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2020-09-21, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	The topic of the thesis is to examine the effect that digital marketing techniques have on the business development of the companies in Croatia. Digital marketing consists of many different techniques and channels such as: content marketing, email marketing, SEO, social media marketing. The main purpose of all the aforementioned types of digital marketing is to attract new customers, and in turn, grow sales of the business and build brand awareness. Nowadays, to stay relevant and grow their business opportunities and also cut the cost and decrease the time consumption on marketing, most of the companies use digital marketing channels. One of the goals of the thesis is to closely explain digital marketing and its techniques and point out how it differs from traditional marketing. Also, in this thesis, the author will analyze one of the most successful digital marketing campaigns and strategies implemented by companies and organizations such as: Apple, Mercedes, Detroit Pistons. Ultimately, by conducting research, the author will try to prove that the use of digital marketing contributes to companies’ brand building, sales growth and in turn- business development. Also, this thesis will try to show that companies that do not adapt digital marketing techniques will struggle to keep up with their competition and will not be able to grow their business.
Keywords
Language	english
URN:NBN	urn:nbn:hr:148:934080
Study programme	Title: Business economics-managerial informatics; specializations in: Managerial informatics Course: Managerial informatics Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomnije (magistar/magistra ekonomnije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	REPEFZG
Created on	2020-09-22 15:18:43