Brand Identity and Its Effect on Consumer Behaviour

Mišić, Petra

Access restricted to students and staff of home institution

undergraduate thesis

Brand Identity and Its Effect on Consumer Behaviour

Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:145776

Mišić, Petra

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Mišić, P. (2020). Brand Identity and Its Effect on Consumer Behaviour (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:145776

MLA 8th Edition

Mišić, Petra. "Brand Identity and Its Effect on Consumer Behaviour." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:145776

Chicago 17th Edition

Mišić, Petra. "Brand Identity and Its Effect on Consumer Behaviour." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:145776

Harvard

Mišić, P. (2020). 'Brand Identity and Its Effect on Consumer Behaviour', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:145776

Vancouver

Mišić P. Brand Identity and Its Effect on Consumer Behaviour [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:145776

IEEE

P. Mišić, "Brand Identity and Its Effect on Consumer Behaviour", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:145776

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:145776

Please login to the repository to save this object to your list.

Metadata

Title	Brand Identity and Its Effect on Consumer Behaviour
Author	Petra Mišić
Mentor	Mirko Palić (mentor)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2020-09-29, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Marketing that is known today, strives for achieving distinctiveness among competitors on the market. In order to accomplish such goal, the primary step involves creating and building strong brand elements, which form a unique brand identity. It is important to ensure identification of the brand with consumers, and to develop positive relationship and loyalty. The aim of this paper is to discuss brand identity with regards to consumer behaviour and how brand awareness is developed with specific brand elements. Based on the case study research, it is indicated how strong brands and recognizable elements of the brand identity affect the consumers’ decision and willingness to purchase such branded products, even to the extent of paying higher price. It creates consumer loyalty, while consequently guiding toward establishing long-term relationships with those companies.
Keywords
Language	english
URN:NBN	urn:nbn:hr:148:145776
Study programme	Title: Economics Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica ekonomije (baccalaureus) (sveučilišni/a prvostupnik/prvostupnica ekonomije (baccalaureus))
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2020-09-29 10:25:43