Digitalna transformacija - umjetna inteligencija u maloprodaji

Vujčić, Kristina

prikaz prve stranice dokumenta Digitalna transformacija - umjetna inteligencija u maloprodaji

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undergraduate thesis

Digitalna transformacija - umjetna inteligencija u maloprodaji

Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:033271

Vujčić, Kristina

University of Zagreb
Faculty of Economics and Business
Department of Informatics

Cite this document

APA 6th Edition

Vujčić, K. (2021). Digitalna transformacija - umjetna inteligencija u maloprodaji (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:033271

MLA 8th Edition

Vujčić, Kristina. "Digitalna transformacija - umjetna inteligencija u maloprodaji." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:033271

Chicago 17th Edition

Harvard

Vujčić, K. (2021). 'Digitalna transformacija - umjetna inteligencija u maloprodaji', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:033271

Vancouver

Vujčić K. Digitalna transformacija - umjetna inteligencija u maloprodaji [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:033271

IEEE

K. Vujčić, "Digitalna transformacija - umjetna inteligencija u maloprodaji", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:033271

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:033271

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Metadata

Title	Digitalna transformacija - umjetna inteligencija u maloprodaji
Title (english)	Digital transformation - artificial intelligence in retail
Author	Kristina Vujčić
Mentor	Ivan Strugar (mentor) MBZ: 171803
Granter	University of Zagreb Faculty of Economics and Business (Department of Informatics) Zagreb
Defense date and country	2021-09-27, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	U današnje vrijeme, pojavom digitalne transformacije dolazi do automatizacije procesa, od komunikacije do proizvodnje, ali raste i veća potreba za informacijsko-komunikacijskim tehnologijama čija implementacija dovodi do konkurentske prednosti poduzeća, veće potrebe za radnom snagom, i općenito, razvoja gospodarskog sektora. Svoju primjenu unutar digitalne transformacije, pronašla je i umjetna inteligencija u maloprodaji, koja se koristi u svrhu pojednostavljenja procesa vezanih za logistiku, planiranje zaliha i poboljšanje odnosa s kupcima korištenjem mehanizama strojnog učenja. Na pitanje hoće li u budućnosti primjena umjetne inteligencije predstavljati opasnost za maloprodajni sektor, javljaju se oprečna mišljenja. Neki autori smatraju da će primjena tehnologija umjetne inteligencije u maloprodajnom sektoru dovesti do povećane nezaposlenosti, dok su drugi mišljenja da je takav scenarij manje vjerojatan, jer korištenje umjetne inteligencije zahtjeva zapošljavanje educiranog kadra koji je osposobljen rukovati takvom vrstom tehnologije.
Abstract (english)	Nowadays, the emergence of digital transformation leads to process automation, from communication to production, but there is also a growing need for information and communication technologies whose implementation leads to competitive advantage, greater demand for labor, and in general, economic sector development. Artificial intelligence in retail, which is used to simplify processes related to logistics, inventory planning and improving customer relationships using machine learning mechanisms, has also found its application within the digital transformation. When asked whether the use of artificial intelligence will pose a danger to the retail sector in the future, conflicting opinions arise. Some authors believe that the application of artificial intelligence technologies in the retail sector will lead to increased unemployment, while others believe that such a scenario is less likely because the use of artificial intelligence requires the employment of educated staff trained to handle this type of technology.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:033271
Study programme	Title: Business Economics Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to authenticated users
Terms of use
Repository	REPEFZG
Created on	2021-09-27 21:22:21