Upravljanje odnosa s klijentima u IT sektoru

Španić, Borna

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undergraduate thesis

Upravljanje odnosa s klijentima u IT sektoru

Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:225156

Španić, Borna

University of Zagreb
Faculty of Economics and Business
Department of Informatics

Cite this document

APA 6th Edition

Španić, B. (2022). Upravljanje odnosa s klijentima u IT sektoru (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:225156

MLA 8th Edition

Španić, Borna. "Upravljanje odnosa s klijentima u IT sektoru." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:225156

Chicago 17th Edition

Španić, Borna. "Upravljanje odnosa s klijentima u IT sektoru." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:225156

Harvard

Španić, B. (2022). 'Upravljanje odnosa s klijentima u IT sektoru', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:225156

Vancouver

Španić B. Upravljanje odnosa s klijentima u IT sektoru [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:148:225156

IEEE

B. Španić, "Upravljanje odnosa s klijentima u IT sektoru", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:225156

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:225156

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Metadata

Title	Upravljanje odnosa s klijentima u IT sektoru
Title (english)	Customer relationship management in the IT sector
Author	Borna Španić
Mentor	Ivan Strugar (mentor)
Granter	University of Zagreb Faculty of Economics and Business (Department of Informatics) Zagreb
Defense date and country	2022-09-30, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	Upravljanje odnosa s klijentima je vrsta poslovnog procesa koji ima uporište u razvitku i održavanju dugoročnih odnosa s klijentima. Cilj sustava nije samo zadovoljiti klijente, nego ih i oduševiti pristupom i procesima koji pomažu pri saznavanju želja i potreba svakog od klijenata. Razvoj Interneta odigrao je ključnu ulogu u stvaranju upravljanja odnosa s klijentima. Kako bi se proces implementacije omogućio potrebno je imati razrađenu strategiju. CRM sustavu je potrebna kultura poduzeća koja će ga u periodu implementacije podržati te analiza procesa koji se događaju u poduzeću. CRM je nezaobilazan alat u poduzećima u IT sektoru i novonastalim procesima koji se razvijaju omogućit će bolje shvaćanje svakog klijenta u razdoblju razvitka umjetne inteligencije.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:148:225156
Study programme	Title: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary Course: Trade Business Operations Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2022-10-08 10:02:28