Primjena umjetne inteligencije u marketingu

Marta, Hundrić

prikaz prve stranice dokumenta Primjena umjetne inteligencije u marketingu

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master's thesis

Primjena umjetne inteligencije u marketingu

Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2018. urn:nbn:hr:211:198369

Marta, Hundrić

University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

APA 6th Edition

Marta, H. (2018). Primjena umjetne inteligencije u marketingu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:198369

MLA 8th Edition

Marta, Hundrić. "Primjena umjetne inteligencije u marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:198369

Chicago 17th Edition

Marta, Hundrić. "Primjena umjetne inteligencije u marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:198369

Harvard

Marta, H. (2018). 'Primjena umjetne inteligencije u marketingu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:198369

Vancouver

Marta H. Primjena umjetne inteligencije u marketingu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:211:198369

IEEE

H. Marta, "Primjena umjetne inteligencije u marketingu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:198369

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:198369

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Metadata

Title	Primjena umjetne inteligencije u marketingu
Title (english)	Application of artificial intelligence in marketing
Author	Hundrić Marta
Mentor	Damir Dobrinić (mentor) MBZ: 215903
Committee member	Iva Gregurec MBZ: 301524
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Economics) Varaždin
Defense date and country	2018-09-25, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	Cilj ovog rada je definiranje programske podrške i tehnologije koja se najčešće koristi kao alat za izvođenje različitih marketinških aktivnosti. Umjetna inteligencija je primarni pokretač razvoja digitalnog marketinga koji je u potpunosti zamijenio tradicionalne metode oglašavanja. Najuspješnije digitalne platforme su društvene mreže na kojima najviše zarađuju društveni utjecatelji. Umjetne inteligencije sudjeluju u obavljanju različitih zadataka umjesto čovjekate je stoga Istaknuta hipoteza da je upravo čovjekov um kreirao umjetnu inteligenciju kao takvu.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:211:198369
Study programme	Title: Economics of Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2019-03-04 11:13:37