Google AdWords oglašavanje

Babuš, Karolina

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undergraduate thesis

Google AdWords oglašavanje

Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:099328

Babuš, Karolina

University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

APA 6th Edition

Babuš, K. (2020). Google AdWords oglašavanje (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:099328

MLA 8th Edition

Babuš, Karolina. "Google AdWords oglašavanje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:099328

Chicago 17th Edition

Babuš, Karolina. "Google AdWords oglašavanje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:099328

Harvard

Babuš, K. (2020). 'Google AdWords oglašavanje', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 26 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:099328

Vancouver

Babuš K. Google AdWords oglašavanje [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 September 26] Available at: https://urn.nsk.hr/urn:nbn:hr:211:099328

IEEE

K. Babuš, "Google AdWords oglašavanje", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:099328

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:099328

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Metadata

Title	Google AdWords oglašavanje
Title (english)	Google AdWords Marketing
Author	Karolina Babuš
Mentor	Sandro Gerić (mentor) MBZ: 262613
Committee member	Iva Gregurec (član povjerenstva) MBZ: 301524
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Information Systems Development) Varaždin
Defense date and country	2020-09-04, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	U današnje vrijeme je od iznimne važnosti da organizacije budu prisutne u nekom obliku na internetu kako bi uspješno poslovale i zadržale konkurentnost. Internetski marketing omogućuje organizacijama dvosmjernu komunikaciju s potrošačima koji su s vremenom postali bitni sudionici koji utječu na poslovanje organizacija. Sve veći broj poduzeća svoje proizvode i usluge oglašava putem različitih društvenih mreža, koriste se promotivnim e-mailovima koje šalju svojim pretplatnicima ili se odlučuju za veći doseg potrošača koje im omogućuje marketing na pretraživačima. Upravo jedan od oblika koji omogućuju plaćeno oglašavanje na Google tražilici i drugim povezanim web-lokacijama je program Google Ads. Ono svojim oglašivačima omogućuje lako dolaženje do potencijalnih potrošača uz minimalna novčana ulaganja. Pomoću njega oglašivači imaju pristup mjerljivim rezultatima o izvedbi kampanja, korisnim podacima o potrošačima koji su ostvarili klik na oglase, mogu segmentirati ciljanu publiku te time i bolje upoznati potrebe i želje svojih potrošača.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:211:099328
Study programme	Title: Economics of Entrepreneurship Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to authenticated users
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2021-05-06 10:18:21