Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram

Farkaš, Josipa

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master's thesis

Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram

Zagreb: University of Zagreb, The Faculty of Political Science, 2023. urn:nbn:hr:114:608519

Farkaš, Josipa

University of Zagreb
The Faculty of Political Science

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APA 6th Edition

Farkaš, J. (2023). Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:608519

MLA 8th Edition

Farkaš, Josipa. "Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:608519

Chicago 17th Edition

Harvard

Farkaš, J. (2023). 'Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:608519

Vancouver

Farkaš J. Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2023 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:608519

IEEE

J. Farkaš, "Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:114:608519

Cite this item: https://urn.nsk.hr/urn:nbn:hr:114:608519

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Metadata

Title	Percepcija studenata novinarstva i komunikologije o oglasima na društvenim mrežama TikTok i Instagram
Title (english)	Perception of Journalism and Communication Science Students about Advertisements on the Social Networks TikTok and Instagram
Author	Josipa Farkaš
Mentor	Igor Kanižaj (mentor)
Committee member	Igor Kanižaj (predsjednik povjerenstva)
Committee member	Dražen Lalić (član povjerenstva)
Committee member	Milica Vučković (član povjerenstva)
Granter	University of Zagreb The Faculty of Political Science Zagreb
Defense date and country	2023-09-11, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Political Science
Abstract	Ovaj rad obrađuje temu oglašavanja na društvenim mrežama TikTok i Instagram te kako oglase koji su plasirani na ove društvene mreže percipiraju studenti novinarstva i komunikologije Sveučilišta u Zagrebu. Za potrebe ovog rada provedene su dvije metode istraživanja, a to su analiza sadržaja kojom su analizirane objave s profila na društvenim mrežama TikTok i Instagram pet najuspješnijih hrvatskih utjecajnika te metoda ankete koja je provedena među studentima novinarstva i komunikologije. Rezultati ovog istraživanja pokazali su da hrvatski utjecajnici na profilima na svojim društvenim mrežama često plasiraju sponzorirani sadržaj te da je samo na pojedinim objavama na kojima se nalazi neki proizvod ili usluga naglašeno da se radi o plaćenoj objavi. Rezultati ankete koja je provedena među studentima novinarstva i komunikologije kako bi se ispitala njihova percepcija o oglašavanju na TikToku i Instagramu pokazali su kako studenti u velikoj mjeri prate utjecajnike te da su svjesni sponzoriranog sadržaja koji utjecajnici plasiraju na svojim profilima, ali da taj sadržaj nema pretjeranog utjecaja na njih i njihovu odluku o kupnji nekog proizvoda ili konzumiranju neke usluge.
Abstract (english)	This paper discusses the topic of advertising on the social media platforms TikTok and Instagram as well as how advertisements placed on these two social media networks are perceived by journalism and communication science students at the University of Zagreb. For the purposes of this study, two research methods were used: content analysis, which involved analyzing posts from the profiles of the top five Croatian influencers on TikTok and Instagram, and questionnaire conducted among journalism and communication science students. The results of this research have demonstrated that Croatian influencers frequently feature sponsored content on their social media profiles, but only a few posts that contain products or services emphasize their status as paid promotions. The results of a questionnaire conducted among journalism and communication science students indicate that students actively follow influencers and are well aware of the sponsored content posted by them. However, this type of content has limited influence on their decisions regarding purchasing products or consuming services.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:114:608519
Study programme	Title: Journalism Study programme type: university Study level: graduate Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	FPSZG repository
Created on	2023-09-27 10:50:44