Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama

Šarlija, Vedran

prikaz prve stranice dokumenta Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama

Access restricted to students and staff of home institution

master's thesis

Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama

Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. urn:nbn:hr:191:493742

Šarlija, Vedran

University of Rijeka
Faculty of Tourism and Hospitality Management

Request a copy
of the document

Cite this document

APA 6th Edition

Šarlija, V. (2021). Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:493742

MLA 8th Edition

Šarlija, Vedran. "Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. https://urn.nsk.hr/urn:nbn:hr:191:493742

Chicago 17th Edition

Harvard

Šarlija, V. (2021). 'Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 28 July 2024, https://urn.nsk.hr/urn:nbn:hr:191:493742

Vancouver

Šarlija V. Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2021 [cited 2024 July 28] Available at: https://urn.nsk.hr/urn:nbn:hr:191:493742

IEEE

V. Šarlija, "Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:191:493742

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:493742

Please login to the repository to save this object to your list.

Metadata

Title	Komparativna analiza Airbnb, Tripadvisor i Booking.com algoritama
Title (english)	Comparative analysis of Airbnb, Tripadvisor and Booking.com algorithms
Author	Vedran Šarlija
Mentor	Mislav Šimunić (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2021-09-22, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Rad obrađuje tematiku komparativne analize determinantnih elemenata Airbnb, Tripadvisor i Booking.com-a algoritma. U prvom dijelu rada čitatelja se uvodi u tematiku rada te ga se upoznaje s najzastupljenijim digitalnim platformama u turizmu te njihovim povijesnim razvojem i tržišnom zastupljenosti. Kroz sljedeće poglavlje obrađuju se determinantni elementi svakog promatranog portala uz koje se predstavljaju praktični primjeri unaprjeđenja vještine poslovanja putem svake promatrane platforme. Airbnb, Tripadvisor i Booking.com su lideri na tržištu te posluju s milijunima korisnika diljem svijeta što ih čini nezaobilaznim elementom u današnjem poslovanju. U posljednjem poglavlju obrađuju se sami algoritmi svake promatrane platforme. Spoznaje o funkcioniranju algoritama iznesene su kroz poglavlje te se prikazuju praktični primjeri čijom primjenom je moguće postizanje unaprjeđenja pozicije na tražilici. Primjenom iznesenih spoznaja na poslovanje uz minimalne troškove moguće je maksimiziranje učinka i postizanje više stope profitabilnosti poslovanja. Također se prikazuju sličnosti i razlike među algoritmima. Osim same analize algoritama iznose se spoznaje autora o kreiranju kvalitetnog oglasa za svaki od promatranih portala i maksimiziranje učinka oglašavanja te postizanje reputacije kojom se osigurava dugoročno uspješno poslovanje čime i završava sam rad.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:191:493742
Study programme	Title: Sustainable tourism development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Faculty of Tourism and Hospitality Management
Created on	2022-07-29 09:30:27