Although today there are almost no sports activities in which women don't participate, their representation in media coverage is still lacking compared to men. Inspite of numerous and long lasting fights for gender equality in all parts of society, sports included, it hasnt't been fully accomplished. Partial blame for this belongs to gender ideology as a socialy constructed way in which gender and gender roles are seen. According to this point of view, sports are mainly men's domain in which women are only side participants. Great impact for accepting gender ideology is through the influence of the media because of thier role as being the mirror of society, and considering shortage of female media coverage there is an impression that women sports are not part of the interest of sports followers all around the world, including Croatia. As a result it is a fact that the number of articles, reports and news differs quite a bit when it comes to coverage of men compared to women, just as there are differences in the way they are written about. In discourse that is used to cover sportswomen media often use „typical“ statements according to Wensing and Bruce (2003). Their tipology includes 5 techniques in which women and women sports are talked about and those are: gender marking, compulsory heterosexsuality, appropriate femininity, infantilization and non-sport related aspects. In this thesis the aim is, by using case study and discourse analysis, to analize media coverage of taekwondo athletes Lucija and Ana Zaninović while performing and participating at the Olympic Games in London in 2012.