The topic of this final paper is the history and social significance of the Sveti Duje International University Regatta. The article describes the entire organisation and preparation process for the regatta. In addition to promoting sportsmanship and competition, this regatta strengthens international ties and cooperation between the participating countries. In addition to the sporting aspect, the regatta has a significant economic impact on the local community. Tourists and fans who come to support their teams contribute to the local economy through spending in hotels, restaurants, and shops. In addition, the event provides an opportunity to promote the city of Split as a destination that combines a rich cultural heritage with top sports events. The Sveti Duje International Rowing Regatta promotes sport and serves as a bridge between cultures, providing an opportunity to strengthen international relations and cooperation. The Sveti Duje International Rowing Regatta has become a symbol of connection, tradition, and sports passion. It stands firm as an example of the region's exceptional organisational and sports partnerships.