Upravljanje distribucijom i promocijom u poljoprivrednim subjektima Vukovarsko-srijemske županije

Belajević, Davor

master's thesis

Upravljanje distribucijom i promocijom u poljoprivrednim subjektima Vukovarsko-srijemske županije

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, 2019. urn:nbn:hr:151:658786

Belajević, Davor

Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Cite this document

APA 6th Edition

Belajević, D. (2019). Upravljanje distribucijom i promocijom u poljoprivrednim subjektima Vukovarsko-srijemske županije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:658786

MLA 8th Edition

Belajević, Davor. "Upravljanje distribucijom i promocijom u poljoprivrednim subjektima Vukovarsko-srijemske županije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:658786

Chicago 17th Edition

Harvard

Belajević, D. (2019). 'Upravljanje distribucijom i promocijom u poljoprivrednim subjektima Vukovarsko-srijemske županije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:658786

Vancouver

Belajević D. Upravljanje distribucijom i promocijom u poljoprivrednim subjektima Vukovarsko-srijemske županije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:151:658786

IEEE

D. Belajević, "Upravljanje distribucijom i promocijom u poljoprivrednim subjektima Vukovarsko-srijemske županije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:151:658786

Cite this item: https://urn.nsk.hr/urn:nbn:hr:151:658786

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Metadata

Title	Upravljanje distribucijom i promocijom u poljoprivrednim subjektima Vukovarsko-srijemske županije
Title (english)	Distribution and promotion management in agricultural entities of Vukovar-Srijem County
Author	Davor Belajević
Mentor	Jelena Kristić (mentor)
Committee member	Igor Kralik (predsjednik povjerenstva)
Committee member	Jadranka Deže (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Agrobiotechnical Sciences Osijek (Department of Bioeconomics and Rural Development) Osijek
Defense date and country	2019-09-27, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy Economics
Abstract	U radu je analizirana distribucija i promocija poljoprivrednih proizvoda na reprezentativnom uzorku ispitanika. Provedeno istraživanje usmjereno je na poljoprivredne subjekte u Vukovarsko-srijemskoj županiji, odnosno na promociju i distribuciju poljoprivrednih proizvoda koji moraju biti usko povezani jer se za poljoprivredne subjekte otvaraju nove prilike koje im omogućuju da postanu uspješniji od svoje konkurencije. Provedenim istraživanjem poljoprivrednih subjekata u Vukovarsko-srijemskoj županiji, utvrđeno je da u velikoj mjeri ispitanici koriste i izravne i neizravne kanale distribucije, dok su oglašavanje i osobna prodaja uvelike značajniji od ostalih promocijskih aktivnosti.
Abstract (english)	This paper analyzes the distribution and promotion of agricultural products, on representative sample of examinees. The research focuses on agricultural subjects in Vukovar-Srijem County - on the promotion and distribution of agricultural products, which have to be in synergy, as new opportunities are opened for agricultural subjects that enable them to become more successful than their competitors. A survey of agricultural subjects in the Vukovar-Srijem County found that respondents largely use both, direct and indirect distribution channels, while advertising and personal sales are much more significant than other promotional activities.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:151:658786
Study programme	Title: Agroeconomics Study programme type: university Study level: graduate Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Public note	Diplomski rad
Repository	Repository of the Faculty of Agrobiotechnical Sciences Osijek
Created on	2019-10-09 06:51:01