Marketing mix funkcionalnih proizvoda

Šimić, Matea

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master's thesis

Marketing mix funkcionalnih proizvoda

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of agriculture, 2016. urn:nbn:hr:151:621985

Šimić, Matea

Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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APA 6th Edition

Šimić, M. (2016). Marketing mix funkcionalnih proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:621985

MLA 8th Edition

Šimić, Matea. "Marketing mix funkcionalnih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:151:621985

Chicago 17th Edition

Harvard

Šimić, M. (2016). 'Marketing mix funkcionalnih proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:151:621985

Vancouver

Šimić M. Marketing mix funkcionalnih proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2016 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:151:621985

IEEE

M. Šimić, "Marketing mix funkcionalnih proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:151:621985

Cite this item: https://urn.nsk.hr/urn:nbn:hr:151:621985

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Metadata

Title	Marketing mix funkcionalnih proizvoda
Title (english)	Marketing mix of functional products
Author	Matea Šimić
Mentor	Igor Kralik (mentor)
Committee member	Ružica Lončarić (predsjednik povjerenstva)
Committee member	Zlata Kralik (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Agrobiotechnical Sciences Osijek (Department of Bioeconomics and Rural Development) Osijek
Defense date and country	2016-09-30, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy Economics
Abstract	Marketing mix funkcionalnih proizvoda poĉeo se obraĊivati tako da se prvo objasnio pojam marketinga. Marketing se moţe definirati kao znanstvena disciplina ĉiji je cilj prodaja proizvoda, zadovoljenje potreba i ţelja potrošaĉa te ostvarenje profita, što postiţe povezivanjem proizvoĊaĉa i potrošaĉa. Drugim rijeĉima, putem marketinga proizvoĊaĉi komuniciraju s ciljanom skupinom potrošaĉa. Funkcionalni proizvodi sadrţe razliĉite antioksidanse, minerale, vitamine, masne kiseline itd. te poboljšavaju zdravlje njihovih potrošaĉa. U radu se detaljno analizirao marketing mix funkcionalnih proizvoda koji obuhvaća proizvod, cijenu, promociju, distribuciju, ljude, proizvodni proces i fiziĉke dokaze. Kako bi se uvidjelo koliko potrošaĉi konzumiraju i kupuju funkcionalne proizvode napravilo se i anketno istraţivanje i to na uzorku od 114 ispitanika. Anketa se provela na podruĉju Osjeĉko-baranjske ţupanije, ona je u potpunosti anonimna, a u njoj su sudjelovali i muškarci i ţene.
Abstract (english)	Marketing mix of functional products began to be processed by explaining the concept of marketing. Marketing can be defined as a scientific discipline whose goal is to sell products, meeting the consumers needs and desires and making a profit, which can be achieved communication between producers and consumers. In other words, through marketing, manufacturers communicate with a targeted group of consumers. Functional products contain a variety of antioxidants, minerals, vitamins, fatty acids, etc., and improve the health of their consumers. This thesis analyzed in detail the marketing mix of functional products that includes product, price, promotion, distribution, human resources, manufacturing process and physical evidence. To determine how consumers consume and buy functional products the author made the survey on the sample of 114 respondents. The survey was conducted in Osijek-Baranja County, it is completely anonymous, and it was attended by both, men and women.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:151:621985
Study programme	Title: Agroeconomics Study programme type: university Study level: graduate Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Public note	diplomski rad
Repository	Repository of the Faculty of Agrobiotechnical Sciences Osijek
Created on	2016-11-16 16:03:13