Marketinški pristup upravljanju turističkim manifestacijama

Mantalica, Vicko

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master's thesis

Marketinški pristup upravljanju turističkim manifestacijama

Dubrovnik: University of Dubrovnik, 2018. urn:nbn:hr:155:921207

Mantalica, Vicko

University of Dubrovnik
Faculty of Economics and Business

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APA 6th Edition

Mantalica, V. (2018). Marketinški pristup upravljanju turističkim manifestacijama (Master's thesis). Dubrovnik: University of Dubrovnik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:155:921207

MLA 8th Edition

Mantalica, Vicko. "Marketinški pristup upravljanju turističkim manifestacijama." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:921207

Chicago 17th Edition

Mantalica, Vicko. "Marketinški pristup upravljanju turističkim manifestacijama." Master's thesis, University of Dubrovnik, 2018. https://urn.nsk.hr/urn:nbn:hr:155:921207

Harvard

Mantalica, V. (2018). 'Marketinški pristup upravljanju turističkim manifestacijama', Master's thesis, University of Dubrovnik, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:155:921207

Vancouver

Mantalica V. Marketinški pristup upravljanju turističkim manifestacijama [Master's thesis]. Dubrovnik: University of Dubrovnik; 2018 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:155:921207

IEEE

V. Mantalica, "Marketinški pristup upravljanju turističkim manifestacijama", Master's thesis, University of Dubrovnik, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:155:921207

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Metadata

Title	Marketinški pristup upravljanju turističkim manifestacijama
Title (english)	Marketing approach in the management of tourism events
Author	Vicko Mantalica
Mentor	Iris Mihajlović (mentor)
Committee member	Marija Dragičević (predsjednik povjerenstva)
Committee member	Katija Vojvodić (član povjerenstva)
Granter	University of Dubrovnik (Faculty of Economics and Business) Dubrovnik
Defense date and country	2018-11-29, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	Diplomski rad daje realan i jasan prikaz manifestacijskog turizma, kako općenito tako i u Hrvatskoj s posebnim naglaskom na samom marketinškom aspektu istih. Marketinške aktivnosti su u današnjici neizostavne posebice kada je riječ o marketingu događaja. Manifestacije su dodatni dio ponude destinacije koje služe da pokažu tradiciju i identitet destinacije te služe da privuku veći broj turista u destinaciju. Kroz rad se daju primjeri najpoznatijih hrvatskih manifestacija te se govori o njima te načinu promocije istih. S obzirom na to da je Hrvatska turistička zemlja s mnogo poznatih turističkih destinacija unutar zemlje, raznorazne organizirane manifestacije potiču ne samo dolaske turista već i samu potrošnju turista u destinacijama. S obzirom na karakteristike marketinške aktivnosti za manifestacije u Hrvatskoj kroz rad su dani prijedlozi za samo unapređenje iste.
Abstract (english)	Graduate thesis gives a realistic and clear presentation of manifestation tourism, both in general and in Croatia, with a particular emphasis on the marketing aspect of the event itself. Marketing activities are inevitable today, especially when it comes to event marketing. The manifestations are an additional part of the offer of destinations that serve to show the tradition and identity of the destination and serve to attract more tourists to the destination. Through the work are given examples of the most famous Croatian manifestations and are discussed about them as well as the way of promoting them. Considering that Croatia is a tourist country with many well-known tourist destinations within the country, various organized events stimulate not only tourist arrivals, but also the tourist's own consumption in destinations. Due to the characteristics of the marketing activity for the events in Croatia through the work, the proposals for the improvement of the same are given.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:155:921207
Study programme	Title: Business Economics; specializations in: Tourism, Marketing, International Trade, IT Management Course: Tourism Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Public note	3951
Repository	Repository of the University of Dubrovnik
Created on	2018-12-05 11:30:20