Marketing na društvenim mrežama

Špoljarić, Paula

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master's thesis

Marketing na društvenim mrežama

Koprivnica: University North, 2018. urn:nbn:hr:122:967678

Špoljarić, Paula

University North
University centre Varaždin
Department of Communicology and Public Relations

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APA 6th Edition

Špoljarić, P. (2018). Marketing na društvenim mrežama (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:967678

MLA 8th Edition

Špoljarić, Paula. "Marketing na društvenim mrežama." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:967678

Chicago 17th Edition

Špoljarić, Paula. "Marketing na društvenim mrežama." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:967678

Harvard

Špoljarić, P. (2018). 'Marketing na društvenim mrežama', Master's thesis, University North, accessed 23 May 2024, https://urn.nsk.hr/urn:nbn:hr:122:967678

Vancouver

Špoljarić P. Marketing na društvenim mrežama [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 May 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:967678

IEEE

P. Špoljarić, "Marketing na društvenim mrežama", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:967678

Cite this item: https://urn.nsk.hr/urn:nbn:hr:122:967678

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Metadata

Title	Marketing na društvenim mrežama
Title (english)	Marketing on social networks
Author	Paula Špoljarić
Mentor	Anita Jeličić (mentor)
Committee member	Darijo Čerepinko (predsjednik povjerenstva)
Committee member	Anita Jeličić (član povjerenstva)
Committee member	Tvrtko Jolić (član povjerenstva)
Granter	University North (University centre Varaždin) (Department of Communicology and Public Relations) Koprivnica
Defense date and country	2018-02-26, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	Marketing na društvenim mrežama je posljednjih godina sve popularniji i sve se više razvija, a u ovom radu su pojašnjeni osnovni pojmovi kao što su marketing, marketinški splet koji možemo smatrati temeljima marketinga te marketinške strategije, zatim su objašnjeni pojmovi interneta i društvenih mreža u smislu komunikacijskih kanala kojima možemo poslati marketinšku poruku ciljanoj skupini. Prikazani su načini oglašavanja preko najpopularnijih društvenih mreža. Provedeno je i istraživanje o stavovima studenata Sveučilišta Sjever o oglašavanju na društvenim mrežama. U istraživanju možemo zaključiti da je mišljenje studenata negativno i da društvene mreže gube popularnost zbog prezasićenosti oglasima. Društvene mreže imaju velik potencijal u oglašavanju i važno ih je pametno iskoristiti.
Abstract (english)	Social network marketing has become very popular in the last few years and in this paper are clarified basic concepts as marketing, marketing mix that can be considered as the base of marketing,marketing strategies. The concepts of internet and social networks are explained in meaning of communication channels, trough them we can send a marketing message to the target group. In this paper are explained ways of advertising on the most popular social networks. Research has been conducted on the attitudes of students at University North regarding advertising on social networks. In research we can conclude that students have negative opinion about advertising on social networks and social networks are losing on popularity because of too much adds. Social networks have big potential in advertising so is important to use them smart.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:122:967678
Study programme	Title: Public Relations Study programme type: university Study level: graduate Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	University North Digital Repository
Created on	2018-03-08 16:07:05