Marketing starts from point of satisfying consumer needs. The consumer purchase product to meet their specific need, and the purchase decision process itself goes through several stages. At these stages, the consumer is influenced by several factors. An advertising strategy is created to reach target audience, to attract attention, and courage purchase. Consumers pass on their experiences, positive if product meets expectations, negative if it fails. Opinions and experiences greatly influence product choices and purchasing decisions. Development of the media brings new possibilities for new communication between producer and consumer, and facilitating direct contact. Ad creators want consumers to find themselves in the message of the ad, see how similar people are using the products, and at the same time, have more confidence in the ad. The Internet is leading in use, television and other media follows, because it is increasingly used, it can be used for shopping, sharing experiences, contacting businesses, researching information.