Poduzetništvo u zdravstvenom turizmu

Grgorović, Dorothy

prikaz prve stranice dokumenta Poduzetništvo u zdravstvenom turizmu

Download
PDF 2.17 MB

master's thesis

Poduzetništvo u zdravstvenom turizmu

Pula: University of Pula, 2016. urn:nbn:hr:137:674980

Grgorović, Dorothy

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

APA 6th Edition

Grgorović, D. (2016). Poduzetništvo u zdravstvenom turizmu (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:674980

MLA 8th Edition

Grgorović, Dorothy. "Poduzetništvo u zdravstvenom turizmu." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:674980

Chicago 17th Edition

Grgorović, Dorothy. "Poduzetništvo u zdravstvenom turizmu." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:674980

Harvard

Grgorović, D. (2016). 'Poduzetništvo u zdravstvenom turizmu', Master's thesis, University of Pula, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:674980

Vancouver

Grgorović D. Poduzetništvo u zdravstvenom turizmu [Master's thesis]. Pula: University of Pula; 2016 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:137:674980

IEEE

D. Grgorović, "Poduzetništvo u zdravstvenom turizmu", Master's thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:674980

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:674980

Please login to the repository to save this object to your list.

Metadata

Title	Poduzetništvo u zdravstvenom turizmu
Title (english)	Entrepreneurship in medical tourism
Author	Dorothy Grgorović
Mentor	Danijela Križman Pavlović (mentor)
Committee member	Aljoša Vitasović (predsjednik povjerenstva)
Committee member	Danijela Križman Pavlović (član povjerenstva)
Committee member	Violeta Šugar (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2016-11-21, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	Zdravstveni turizam jedini je oblik turizma koji je u vrijeme recesije bilježio svoj daljnji rast. Jedan je od najstarijih selektivnih oblika turizma jer svoje početke bilježi od antičkog razdoblja. Odluka pojedinca da ostvari putovanje u inozemstvo zbog zdravlja, bilo preventivno ili zbog određenog tretmana, odredila je novi smjer zdravstvenog turizma općenito. Cijene usluga i tretmana variraju od zemlje do zemlje, kao i kvaliteta i izvođenje istih. Za receptivne zemlje zdravstvenog turizma od presudne je važnosti stvaranje ugleda i prepoznatljivog brenda zdravstvene destinacije kako bi poboljšala i ojačala konkurentski položaj u domeni poslovanja. U radu je obrađena problematika Hrvatske kao zemlje s visokim potencijalom i dostupnim resursima za ovaj oblik turizma. Također, u radu su predstavljene najpoznatije svjetske i europske destinacije zdravstvenog turizma. Pritom je kod svjetskih destinacija naglasak stavljen na lječilišnom i medicinskom turizmu, dok se europske više oslanjaju na medicinski i wellness turizam. Kao pozitivan hrvatski primjer uspješnog poslovanja obrađene su Terme Tuhelj čime je dobiveno općenito stanje zdravstvenog turizma u Hrvatskoj.
Abstract (english)	Health tourism is the only form of tourism that even during the recession recorded its further growth. One of the oldest forms of tourism dating back to the ancient times. Individual's decision to realize a trip abroad because of health, either preventively or for a specific treatment, determined the new direction of health tourism in general. Prices of services and treatments vary from country to country, as well as the quality and performance of the same. For the receptive country health tourism is crucial to the creation of reputation and distinctive image of medical destinations to improve and strengthen its competitive position in the field of business. The paper deals with Croatian as a country with high potential and the resources available for this type of tourism. Also, the paper mentions not just European but world's most famous destinations for health tourism. The emphasis is how Europe is more reliant on medical and wellness tourism, while the rest of the world on curative. Terme Tuhelj were taken as an example of a successful Croatian business to give a clearer picture of the overall state of this kind of tourism in Croatia.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:674980
Study programme	Title: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Digital Repository Juraj Dobrila University of Pula
Created on	2017-02-17 13:14:16