This final paper defines the concept of ethical banking and the main differences between the traditional and ethical type of banking. The most important difference is that the primary goal of ethical banking is society and ecology, and the secondary goal is profit. Ethical banks, which are a relatively new concept, are flourishing only in modern times, ie after global crises, because citizens' trust in traditional banks has decreased. Well-known ethical banks are: Triodos Bank, Vancity and Grameen Bank. They finance sustainable agriculture and production, sustainable energy sources, care for the poor and invest part of the profits back into the community. The clients of such banks can decide for themselves how and in what way they will invest, and in which projects they want to invest. Clients who are also co-owners realized that the business principles of such banks are less speculative and more moral than traditional financial institutions. The desire to establish the first ethical bank also exists in Croatia, although it has not yet opened. Despite obstacles from the HNB, Zadruga za etičko financiranje continues to strive to open an E-bank whose headquarters might be outside of the Republic of Croatia.