Throughout history, child upbringing has changed in accordance with technological development and the emergence of mass media. With the development of technology, traditional upbringing and traditional values are slowly disappearing, and the role of parents is changing significantly. Now parents are facing major obstacles caused by fast-paced lifestyles and media development. Modern education provides greater opportunities for the introduction of media literacy in the child upbringing under the supervision of parents, educators and teachers. Since the educational process is very demanding, parents must communicate and cooperate with educators and teachers. Theoretical framework in the paper deals with the types of education (traditional and modern) and their advantages and disadvantages. The chapter Mass Media deals with the types of media and their historical development. The aim of this paper was to investigate the basic characteristics of today's education and to what extent and in what way the media influence the behavior and education of today's children and youth.