SNAGA REKLAME NA SPORTSKE POTROŠAČE

Ciprić, Petra

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undergraduate thesis

SNAGA REKLAME NA SPORTSKE POTROŠAČE

Slavonski Brod: University of Slavonski Brod, 2022. urn:nbn:hr:262:238437

Ciprić, Petra

University of Slavonski Brod
Department of Social Sciences and Humanities

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APA 6th Edition

Ciprić, P. (2022). SNAGA REKLAME NA SPORTSKE POTROŠAČE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:238437

MLA 8th Edition

Ciprić, Petra. "SNAGA REKLAME NA SPORTSKE POTROŠAČE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:238437

Chicago 17th Edition

Ciprić, Petra. "SNAGA REKLAME NA SPORTSKE POTROŠAČE." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:238437

Harvard

Ciprić, P. (2022). 'SNAGA REKLAME NA SPORTSKE POTROŠAČE', Undergraduate thesis, University of Slavonski Brod, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:262:238437

Vancouver

Ciprić P. SNAGA REKLAME NA SPORTSKE POTROŠAČE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:262:238437

IEEE

P. Ciprić, "SNAGA REKLAME NA SPORTSKE POTROŠAČE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:238437

Cite this item: https://urn.nsk.hr/urn:nbn:hr:262:238437

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Metadata

Title	SNAGA REKLAME NA SPORTSKE POTROŠAČE
Title (english)	THE POWER OF ADVERTISING ON SPORTS CONSUMERS
Author	Petra Ciprić
Mentor	Hrvoje Sivrić (mentor)
Committee member	Hrvoje Sivrić (predsjednik povjerenstva)
Committee member	Mirko Cobović (član povjerenstva)
Committee member	Andreja Katolik Kovačević (član povjerenstva)
Granter	University of Slavonski Brod (Department of Social Sciences and Humanities) Slavonski Brod
Defense date and country	2022-09-29, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Da bi osigurala da se njihovi proizvodi i usluge uspješno prodaju, poduzeća moraju komunicirati sa svojim sadašnjim i potencijalnim kupcima, kao i sa svim dijelovima javnosti. Poduzeća moraju nuditi svoje proizvode putem kreativnih poruka informativnog i poticajnog sadržaja koje pokazuju kako upravo predstavljeni proizvodi ispunjavaju potrebe i želje potrošača. Potrebe potrošača u području sporta su s vremenom postajale sve kompleksnije. Tako je i konkurencija u vidu sponzorskih sredstava porasla, a porasla je i potreba za marketingom u sportu. Cilj rada je pobliže objasniti snagu reklame za sportske potrošače.
Abstract (english)	To ensure that their products and services are sold successfully, businesses must communicate with their current and potential customers, as well as with all segments of the public. Companies must offer their products through creative messages of informative and stimulating content that show how exactly the presented products meet the needs and desires of consumers. The needs of consumers in the field of sports have become more and more complex over time. Thus, the competition in the form of sponsor funds has increased, and the need for marketing in sports has also increased. The aim of the paper is to explain in more detail the power of advertising for sports consumers
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:262:238437
Study programme	Title: Professional study program in Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	repository.unisb.hr
Created on	2022-10-05 12:12:23