A complex and interdisciplinary concept with many participants who, with their mutual influence, make up the phenomenon we call tourism. With tourists, we can say that the tourist destination is the focus of tourism observation and that it is inconceivable to talk about tourism without their mutual interaction. The destination during its existence goes through certain phases called the life cycle of a tourist destination and is often identified with the product cycle. In its cycle, the destination starts from the phase where the signs of its attractiveness emerge and further development, maturation comes to the peak of attractiveness, after which its stagnation and ultimately decay. An important step in preventing the loss of a tourist destination is an adequate management that seeks to respond timely and correctly to the many changes, challenges and demands that affect the success of the destination during its time. Also, proper guidance and control of the destination can also bring the defective destination back to the right path in the rejuvenation process, where the focus of the tourist offer is restored and aligned with the work of other entities involved in the production of tourism products and services.