The municipality of Dubrovačko Primorje is located in the south of Croatia, between Dubrovnik and the border with Bosnia and Herzegovina. As a coastal area with good natural and social resources, tourism has been developing in the area of the Dubrovnik Primorje since the middle of last century. The most important resources of this area are the clean and warm sea and the mild Mediterranean climate. In line with the development of tourism, the tourist offer of the municipality is expanding, so the number of accommodation capacities is growing. In the area of the municipality there are two hotels with a total of 844 beds, private accommodation with a capacity of 1343 beds, camps for 390 persons and a marina with 200 berths. The number of visitors to the municipality has increased in the last ten years, and since 2009 this number has increased by 96.5%. Most overnight stays in the Dubrovnik Primorje are in hotels during the summer, as the main motive for getting to the destination is enjoying the sun and the sea. The visitors of the Dubrovnik Primorje have expressed a high degree of satisfaction with the safety of the destination, the beauty of nature and the environment, the quality of accommodation and the total offer of the destination. However, the lack of new content affects satisfaction reduction.