Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru

Gverić, Marija

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master's thesis

Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru

Zadar: University of Zadar, 2019. urn:nbn:hr:162:605067

Gverić, Marija

University of Zadar
Department of Sociology

Cite this document

APA 6th Edition

Gverić, M. (2019). Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:605067

MLA 8th Edition

Gverić, Marija. "Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:605067

Chicago 17th Edition

Gverić, Marija. "Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:605067

Harvard

Gverić, M. (2019). 'Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru', Master's thesis, University of Zadar, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:605067

Vancouver

Gverić M. Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru [Master's thesis]. Zadar: University of Zadar; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:162:605067

IEEE

M. Gverić, "Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru", Master's thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:605067

Cite this item: https://urn.nsk.hr/urn:nbn:hr:162:605067

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Metadata

Title	Preferencije potrošačkih brandova i načini korištenja Interneta kod mladih u Zadru
Title (english)	Commercial brand preferences and Internet usage types of youth in Zadar
Author	Marija Gverić
Mentor	Krešimir Krolo (mentor)
Committee member	Željka Tonković (predsjednik povjerenstva)
Committee member	Valerija Barada (član povjerenstva)
Committee member	Krešimir Krolo (član povjerenstva)
Granter	University of Zadar (Department of Sociology) Zadar
Defense date and country	2019-09-30, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Sociology Specific Sociologies
Abstract	Cilj ovog rada je utvrditi povezanost stavova o potrošnji, preferencama prema određenim brandovima i načinu korištenja Interneta. Kao teorijski okvir rada kod koncepta potrošnje koristile su se teorije autora Lipovetsky, Bourdieu i Ritzer, dok se za teoriju i koncept preference brandova koristio pristup autora Bezanić i Nefat. Istraživanje je provedeno u gradu Zadru tijekom školske godine 2018./19. U istraživanju su sudjelovali učenici/ce trogodišnjih strukovnih škola, četverogodišnjih škola i gimnazije (N=128). Istraživanje je provedeno online anketnim upitnikom. Rezultati sugeriraju da postoji povezanost između tipa škole i preferenci prema kupnji „šminkerskih“ brandova. Osim toga, utvrđena je povezanost između statusnog prikazivanja i kupnje „šminkerskih“ brandova. Također, nisu vidljive indicije koje ukazuju na postojanje povezanosti između način korištenja Interneta i preferenci prema kupnji „šminkerskih“ brandova.
Abstract (english)	The objective of this thesis is to establish the correlation between viewpoints on consumption, preferences towards certain brands and Internet usage types. Lipovetsky's, Bourdie's and Ritzer's theories were used as a theoretical framework in regards to the concept of consumption, while Bezanić and Nefat's approach was used for the theory and concept of brand preference. A study was conducted during the school year of 2018./ 19. in Zadar. The study included students of three-year trade schools, four-year schools and a gymnasium (N=128). The study was conducted through an online questionnaire. The results suggest that a correlation between school type and preference towards popular brand consumption exists. Furthermore, a correlation between presentation of status and popular brand consuption was ascertained. Also, no evidence was found pointing to the existance of correlation between Internet usage types and preferences towards the consuption of popular brands.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:162:605067
Study programme	Title: Sociology (double major) Study programme type: university Study level: graduate Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	University of Zadar Institutional Repository
Created on	2019-12-02 13:03:59