Društvene mreže u poslovanju (utjecaj)

Butković, Nikola

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undergraduate thesis

Društvene mreže u poslovanju (utjecaj)

Gospić: Polytechnic Nikola Tesla in Gospić, 2017. urn:nbn:hr:107:754109

Butković, Nikola

Polytechnic Nikola Tesla in Gospić
Business department

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APA 6th Edition

Butković, N. (2017). Društvene mreže u poslovanju (utjecaj) (Undergraduate thesis). Gospić: Polytechnic Nikola Tesla in Gospić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:107:754109

MLA 8th Edition

Butković, Nikola. "Društvene mreže u poslovanju (utjecaj)." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2017. https://urn.nsk.hr/urn:nbn:hr:107:754109

Chicago 17th Edition

Butković, Nikola. "Društvene mreže u poslovanju (utjecaj)." Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, 2017. https://urn.nsk.hr/urn:nbn:hr:107:754109

Harvard

Butković, N. (2017). 'Društvene mreže u poslovanju (utjecaj)', Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:107:754109

Vancouver

Butković N. Društvene mreže u poslovanju (utjecaj) [Undergraduate thesis]. Gospić: Polytechnic Nikola Tesla in Gospić; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:107:754109

IEEE

N. Butković, "Društvene mreže u poslovanju (utjecaj)", Undergraduate thesis, Polytechnic Nikola Tesla in Gospić, Gospić, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:107:754109

Cite this item: https://urn.nsk.hr/urn:nbn:hr:107:754109

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Title	Društvene mreže u poslovanju (utjecaj)
Title (english)	The Influence of Social Network Sites in Business Enterprise
Author	Nikola Butković
Mentor	Mile Vičić (mentor)
Committee member	Marija Baburić Vranešić (predsjednik povjerenstva)
Committee member	Ivana Arbanas (član povjerenstva)
Committee member	Mile Vičić (član povjerenstva)
Granter	Polytechnic Nikola Tesla in Gospić (Business department) Gospić
Defense date and country	2017-09-22, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	U današnje vrijeme, društvene mreţe predstavljaju vaţan alat modernog poslovanja kojima se sluţe brojna poduzeća, za oglašavanje svojih proizvoda, usluga, povećanja prometa i sliĉno. Marketing na društvenim mreţama predstavlja komunikacijsku strategiju svakog modernog poduzeća. Cilj svakoga poduzeća u konaĉnici jest ostvarivanje trţišne dobiti, samim time svrha ovoga rada jest prikazati utjecaj, odnosno ulogu koju imaju društvene mreţe u procesu utjecaja na rad poduzeća i njihova ostvarivanja trţišne dobiti. Na samom kraju rada prikazati ću pozitivan i negativan primjer utjecaja društvenih mreţa na poslovanje poduzeća, te pokušati dati prognozu koja se odnosi na budućnost odnosa društvenih mreţa i poslovanja poduzeća. Tvrtka Coca-Cola primjer je iznimno dobr voĊenog marketinga, koji svoju komunikaciju putrem društvnih mreţa vješto koristi u svrhu promocije svojeg poslovanja.
Abstract (english)	Nowadays, social network sites represent a very important tool of modern enterprises which is used by many companies to advertise their products, services, increase of product sales and alike. Marketing on social networks represents the communication strategy of every modern company. Making a profit is in the end, the main goal of every company. Therefore,the main purpose of this paper is to represent the influence, respectively therole, which social networks have in influencing the process of business and market gain.At the end of this paper, I will represent positive and negative examplesof the influence and impact that social networks have on the performance of a company and I will try to predict the futurerelationship between social networks and business enterprises. The Coca-Cola Company is an example of exceptionally well-run marketing which skillfully uses its communication through social networks to promote its business.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:107:754109
Study programme	Title: Economics of entrepreneurship Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Polytechnic Nikola Tesla in Gospić
Created on	2018-03-23 13:44:18

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