MLIJEKO KAO TRGOVAČKA ROBA

Tilhof, Luka

prikaz prve stranice dokumenta MLIJEKO KAO TRGOVAČKA ROBA

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undergraduate thesis

MLIJEKO KAO TRGOVAČKA ROBA

Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. urn:nbn:hr:150:673754

Tilhof, Luka

University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

APA 6th Edition

Tilhof, L. (2023). MLIJEKO KAO TRGOVAČKA ROBA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:673754

MLA 8th Edition

Tilhof, Luka. "MLIJEKO KAO TRGOVAČKA ROBA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:673754

Chicago 17th Edition

Tilhof, Luka. "MLIJEKO KAO TRGOVAČKA ROBA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2023. https://urn.nsk.hr/urn:nbn:hr:150:673754

Harvard

Tilhof, L. (2023). 'MLIJEKO KAO TRGOVAČKA ROBA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:150:673754

Vancouver

Tilhof L. MLIJEKO KAO TRGOVAČKA ROBA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2023 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:150:673754

IEEE

L. Tilhof, "MLIJEKO KAO TRGOVAČKA ROBA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:150:673754

Cite this item: https://urn.nsk.hr/urn:nbn:hr:150:673754

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Metadata

Title	MLIJEKO KAO TRGOVAČKA ROBA
Title (english)	MILK AS A MERCHANDISE
Author	Luka Tilhof
Mentor	Drago Šubarić (mentor)
Committee member	Željko Sudarić (predsjednik povjerenstva)
Committee member	Drago Šubarić (član povjerenstva)
Committee member	Antun Jozinović (član povjerenstva)
Granter	University of Applied Sciences "Lavoslav Ružička" in Vukovar (Business Department) Vukovar
Defense date and country	2023-09-18, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Mlijeko je tekućina koju luče ženke svih vrsta sisavaca i sekret je mliječne žlijezde. Fiziološka uloga mlijeka je vidljiva kroz prisutnost specifičnih antitijela i velike hranjive vrijednosti. Mlijeko sadrži organske i anorganske tvari. Zbog oskudice proizvodnje mlijeka u Republici Hrvatskoj zakonodavstvo je postavilo blage normative koji su neusporedivi s europskim standardima. Tržišna struktura označava veličinu moći prodavača i kupca u različitim tržištima i njihovo ponašanje s obzirom na moć koju imaju. Tržište se sastoji od savršene i nesavršene konkurencije gdje se nesavršena konkurencija dijeli na monopol, monopolističku konkurenciju i oligopol. Kako bi se ostvarili marketinški ciljevi mljekari upoznavaju pojedine elemente marketing miksa te kako bi marketing bio uspješan bitno je da funkcionira kao marketing bilo kojeg drugog proizvoda.
Abstract (english)	Milk is a liquid secreted by the females of all mammal species and it is the secretion of the mammary gland. The physiological role of milk is evident through the presence of specific antibodies and high nutritional value. Milk contains organic and inorganic substances. Due to the scarcity of milk production in the Republic of Croatia, legislation has established mild regulations that are incomparable to European standards. Market structure denotes the size of the seller's and buyer's power in different markets and their behavior considering the power they possess. The market consists of perfect and imperfect competition, where imperfect competition is divided into monopoly, monopolistic competition, and oligopoly. In order to achieve marketing objectives, dairy farmers familiarize themselves with individual elements of the marketing mix, and for marketing to be successful, it is essential that it functions like marketing any other product.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:150:673754
Study programme	Title: Trade Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar
Created on	2023-09-25 07:40:33