IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.

Turba, Martina

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undergraduate thesis

IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.

Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. urn:nbn:hr:150:502332

Turba, Martina

University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

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APA 6th Edition

Turba, M. (2018). IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d. (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:502332

MLA 8th Edition

Turba, Martina. "IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:502332

Chicago 17th Edition

Harvard

Turba, M. (2018). 'IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:150:502332

Vancouver

Turba M. IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d. [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:150:502332

IEEE

M. Turba, "IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:502332

Cite this item: https://urn.nsk.hr/urn:nbn:hr:150:502332

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Metadata

Title	IZGRADNJA I UPRAVLJANJE MARKOM STARTAS U PODUZEĆU BOROVO d.d.
Title (english)	BUILDING AND MANAGING OF STARTAS BRAND IN BOROVO Ltd.
Author	Martina Turba
Mentor	Marina Guzovski (mentor)
Committee member	Mirko Smoljić (predsjednik povjerenstva)
Committee member	Marina Guzovski (član povjerenstva)
Committee member	Miljenko Šmit (član povjerenstva)
Granter	University of Applied Sciences "Lavoslav Ružička" in Vukovar (Business Department) Vukovar
Defense date and country	2018-06-12, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Američko marketinško udruženje je definiralo marku kao naziv, izraz, dizajn, simbol ili bilo koju drugu značajku koja pridonosi da se neka prodajna roba ili usluga razlikuje od robe ili usluga drugih prodavača. Izrazito su važne dodirljive značajke marke kao što su znakovi, simboli, logotipi i ostalo, ali su jednako važne i nedodirljive značajke koje se odnose na osjećaje, uspomene i ostalo. Kako bi se što bolje upravljalo vrijednošću marke potrebno je oživljavati marku, osnaživati ju te proširivati. Marka tijekom životnog ciklusa prolazi kroz određene faze: uvođenje, rast, zrelost i opadanje-odumiranje. U radu se putem anketnog upitnika na uzorku od 103 ispitanika nastojalo utvrditi koliko su ispitanici privrženi marki Startas te koliko je uspješna strategija tvrtke Borovo u upravljanju markom Startas.
Abstract (english)	The American Marketing Association defined brand as a name, phrase, design, symbol, or any other feature that contributes to the fact that some sales goods or services of other sellers. Tangible brand features such as signs, symbols, logos and others are equally important as intangible features related to feelings, memories and others. In order to improve the managing of brand value, it is necessary to revitalize the brand, empower it and expand it. Brand passes through certain phases during its life cycle: introduction, growth, maturity and decline-disappearance. In this paper, 103 examinees participated in a survey in order to determine how devoted the respondents are to Startas brands and how successful is Borovo's strategy of Startas brand managment.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:150:502332
Study programme	Title: Trade Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar
Created on	2018-07-19 10:33:41