TRENDOVI U DIGITALNOM MARKETINGU

Zušćak, Sanja

prikaz prve stranice dokumenta TRENDOVI U DIGITALNOM MARKETINGU

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undergraduate thesis

TRENDOVI U DIGITALNOM MARKETINGU

Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. urn:nbn:hr:150:396915

Zušćak, Sanja

University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Cite this document

APA 6th Edition

Zušćak, S. (2019). TRENDOVI U DIGITALNOM MARKETINGU (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:396915

MLA 8th Edition

Zušćak, Sanja. "TRENDOVI U DIGITALNOM MARKETINGU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:396915

Chicago 17th Edition

Zušćak, Sanja. "TRENDOVI U DIGITALNOM MARKETINGU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:396915

Harvard

Zušćak, S. (2019). 'TRENDOVI U DIGITALNOM MARKETINGU', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:150:396915

Vancouver

Zušćak S. TRENDOVI U DIGITALNOM MARKETINGU [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:150:396915

IEEE

S. Zušćak, "TRENDOVI U DIGITALNOM MARKETINGU", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:396915

Cite this item: https://urn.nsk.hr/urn:nbn:hr:150:396915

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Metadata

Title	TRENDOVI U DIGITALNOM MARKETINGU
Title (english)	TRENDS IN DIGITAL MARKETING
Author	Sanja Zušćak
Mentor	Mirjana Nedović (mentor)
Committee member	Sanja Gongeta (predsjednik povjerenstva)
Committee member	Mirjana Nedović (član povjerenstva)
Committee member	Sandra Mrvica Mađarac (član povjerenstva)
Granter	University of Applied Sciences "Lavoslav Ružička" in Vukovar (Business Department) Vukovar
Defense date and country	2019-09-24, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Razvojem tehnologije razvija se digitalni marketing. U ovom trenutku ovaj segment je u velikoj ekspanziji zbog napretka tehnologije i platformi koje daju napredne mogućnosti marketinga, te sama zainteresiranost ljudi za upravo ovu vrstu marketinga. Povećanje broja korisnika interneta pomoću kojeg se digitalni marketing realizira je ono što je prepoznato kao velika mogućnost u vidu targetiranja određenih ciljanih skupina, da li po demografiji, interesima ili ključnim riječima plasirajući poruku pravom potencijalnom kupcu proizvoda ili usluga. Osim preciznog targetiranja digitalni marketing ima značajku mogućnosti mjerenjem posjeta na web stranicu, reagiranja na određene poruke te realizaciju sa točno izraženim marketinškim troškovima. U završnom radu ćemo upoznati elemente digitalnog marketinga, te izvršiti istraživanje koliko poduzeća koriste digitalni marketing te trendove.
Abstract (english)	By developing technology, digital marketing is developing. At this time, this segment is in great expansiveness due to the advancement of technology and platforms that provide advanced marketing opportunities, as well as the people's interest in this type of marketing. Increasing the number of Internet users through which digital marketing accomplishes is what is recognized as a great opportunity in targeting specific target groups, whether by demographics, interests, or keywords, by posting a message to the prospective potential customer of the product or service. In addition to precision targeting, digital marketing has the ability to measure visits to a website, respond to specific messages, and realize it with accurately stated marketing costs. In the final paper we will introduce the elements of digital marketing and conduct research on how many companies use digital marketing and trends.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:150:396915
Study programme	Title: Trade Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar
Created on	2019-10-04 07:06:52