MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU

Friganović, Gordana

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undergraduate thesis

MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU

Zagreb: Zagreb School of Business, 2017. urn:nbn:hr:180:249328

Friganović, Gordana

Zagreb School of Business

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APA 6th Edition

Friganović, G. (2017). MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:249328

MLA 8th Edition

Friganović, Gordana. "MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:249328

Chicago 17th Edition

Friganović, Gordana. "MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:249328

Harvard

Friganović, G. (2017). 'MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU', Undergraduate thesis, Zagreb School of Business, accessed 23 September 2024, https://urn.nsk.hr/urn:nbn:hr:180:249328

Vancouver

Friganović G. MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 September 23] Available at: https://urn.nsk.hr/urn:nbn:hr:180:249328

IEEE

G. Friganović, "MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:249328

Cite this item: https://urn.nsk.hr/urn:nbn:hr:180:249328

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Metadata

Title	MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU
Title (english)	MARKETING CONCEPTION OF DECORATIVE COSMETICS ON CROATIAN MARKET
Author	Gordana Friganović
Mentor	Predrag Čudina (mentor)
Committee member	Tomislav Ivančević (predsjednik povjerenstva)
Committee member	Dorotea Milas (član povjerenstva)
Granter	Zagreb School of Business Zagreb
Defense date and country	2017-03-17, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Dekorativna kozmetika se koristi još od davne povijesti. Prva kozmetika bili su prirodni materijali. U posljednje vrijeme se ponovno sve više koriste prirodni sastojci i prirodna kozmetika. Prirodna dekorativna kozmetika je sve traženiji proizvod. Kroz rad je prikazana marketing koncepcija dekorativne kozmetike, a kao primjer je prikazana marketing koncepcija dekorativne kozmetike Chanel. Marketing koncepcija prirodne dekorativne kozmetike prikazana je na primjeru poduzeća Orbico. Kao promocijski alati najčešće se koriste razni oglasi u tiskanim medijima, televiziji i Internetu, te promocija na licu mjesta što podrazumijeva dijeljenje promotivnih uzoraka na prodajnim mjestima. Marketinška koncepcija prirodne dekorativne kozmetike zahtjeva dobro planirane promocijske aktivnosti.
Abstract (english)	Decorative cosmetics is used since ancient history. The first cosmetics were made from natural materials. Lately, natural ingredients and natural cosmetics are again in use. Natural make-up is increasingly popular product. Through this paper is shown the marketing concept of color cosmetics, and as an example is shown in the marketing concept of decorative cosmetics Chanel. Marketing concept of natural cosmetics is shown on the example of company Orbico. As promotional tools are commonly used various advertisements in the print media, television and the Internet, and promotion on the spot which includes sharing of promotional samples at points of sale. The marketing concept of natural cosmetics requires a well-planned promotional activities.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:180:249328
Study programme	Title: Marketing management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository ZSB
Created on	2017-03-17 10:45:06