Društveno odgovorno poslovanje – primjer kompanije Starbucks

Horvat, Matija

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undergraduate thesis

Društveno odgovorno poslovanje – primjer kompanije Starbucks

Zagreb: Zagreb School of Business, 2019. urn:nbn:hr:180:466106

Horvat, Matija

Zagreb School of Business

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APA 6th Edition

Horvat, M. (2019). Društveno odgovorno poslovanje – primjer kompanije Starbucks (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:466106

MLA 8th Edition

Horvat, Matija. "Društveno odgovorno poslovanje – primjer kompanije Starbucks." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:466106

Chicago 17th Edition

Horvat, Matija. "Društveno odgovorno poslovanje – primjer kompanije Starbucks." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:466106

Harvard

Horvat, M. (2019). 'Društveno odgovorno poslovanje – primjer kompanije Starbucks', Undergraduate thesis, Zagreb School of Business, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:466106

Vancouver

Horvat M. Društveno odgovorno poslovanje – primjer kompanije Starbucks [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:180:466106

IEEE

M. Horvat, "Društveno odgovorno poslovanje – primjer kompanije Starbucks", Undergraduate thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:466106

Cite this item: https://urn.nsk.hr/urn:nbn:hr:180:466106

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Metadata

Title	Društveno odgovorno poslovanje – primjer kompanije Starbucks
Title (english)	Social responsability - Starbucks company example
Author	Matija Horvat
Mentor	Neven Šipić (mentor)
Committee member	Sanja Rocco (predsjednik povjerenstva)
Committee member	Dorotea Milas (član povjerenstva)
Granter	Zagreb School of Business Zagreb
Defense date and country	2019-10-01, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Organization and Management
Abstract	Tema završnog rada je Društveno odgovorno poslovanje na primjeru kompanije Starbucks. Osim o početcima, povijesti i mijenjanju poslovnih ciljeva, u radu se piše o kompaniji u cijelosti te analizira svaki segment kompanije zasebno. Rad obuhvaća poslovanje od samog početka, govori o zaposlenicima, dioničkom društvu i dionicama, uspješnom marketingu te odgovara na pitanje je li kompanija Starbucks društveno odgovorna ili nije.
Abstract (english)	The topic of this final paper is socially responsible practices in businesses, with an example of Starbucks. Besides the beginnings, history and changing of their business goals, this paper analyses Starbucks as a company in whole, whilst analysing every business segment separately. The paper includes an overview of the company from its origins, touches upon the employees, limited liability company and shares, successful marketing campaigns and analysis whether Starbucks is a socially responsible company or is it not.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:180:466106
Study programme	Title: Marketing management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository ZSB
Created on	2019-12-02 14:17:45