USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH

Barić, Jelena

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master's thesis

USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH

Zagreb: Zagreb School of Business, 2019. urn:nbn:hr:180:872522

Barić, Jelena

Zagreb School of Business

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APA 6th Edition

Barić, J. (2019). USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:872522

MLA 8th Edition

Barić, Jelena. "USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH." Master's thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:872522

Chicago 17th Edition

Barić, Jelena. "USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH." Master's thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:872522

Harvard

Barić, J. (2019). 'USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH', Master's thesis, Zagreb School of Business, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:872522

Vancouver

Barić J. USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH [Master's thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:180:872522

IEEE

J. Barić, "USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH", Master's thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:872522

Cite this item: https://urn.nsk.hr/urn:nbn:hr:180:872522

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Metadata

Title	USPOREDBA LOJALNOSTI MARKI ODJEĆE KOD MLADIH
Title (english)	Comparison of clothing brand loyalty among young people
Author	Jelena Barić
Mentor	Predrag Čudina (mentor)
Committee member	Željka Zavišić (predsjednik povjerenstva)
Committee member	Neven Šipić (član povjerenstva)
Granter	Zagreb School of Business Zagreb
Defense date and country	2019-10-14, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Tema ovog rada je „Usporedba lojalnosti marki odjeće kod mladih“ kroz koji će biti razrađen odnos mladih prema markama. S obzirom na nove generacije, koje žive u digitalnom dobu te vremenski period koji provode na društvenim mrežama, može se vidjeti dakako velik utjecaj na njihov odabir. Popularne osobe na društvenim mrežama, takozvani Influenceri, imaju doista velik utjecaj na mlade. Kako na njihovo ponašanja, tako i na način odijevanja. Stoga je nekad dovoljna jedna objava na društvenim mrežama, kako bi doslovno „poludjeli“ za nekim komadom odjeće. Temeljni cilj ovog istraživanja je utvrditi preferencije mladih prilikom odabira modne marke te što utječe na njihovu lojalnost prema modnoj marki.
Abstract (english)	The theme of this paper is "Comparison of clothing brand loyalty among young people" through which the relationship of young people to brands will be elaborated. Given the new generations living in the digital age and the amount of time they spend on social networks, it can be seen as a big influence on their selection. Popular people on social networks, the so-called Influencers, have a really big influence on young people. Both in their behavior and in their way of dress. Therefore, one post on social networks is sometimes enough to literally “go crazy” for a piece of clothing. The basic aim of this research is to determine the preferences of young people when choosing a fashion brand and what influences their loyalty to a fashion brand.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:180:872522
Study programme	Title: Marketing and communication management Study programme type: professional Study level: specialist graduate Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository ZSB
Created on	2019-12-03 09:58:38