prikaz prve stranice dokumenta KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL
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undergraduate thesis
KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL
Zagreb: Zagreb School of Business, 2016. urn:nbn:hr:180:563320
Gurdulić, Maja
Zagreb School of Business

Cite this document

Gurdulić, M. (2016). KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:563320

Gurdulić, Maja. "KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:563320

Gurdulić, Maja. "KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:563320

Gurdulić, M. (2016). 'KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL', Undergraduate thesis, Zagreb School of Business, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:563320

Gurdulić M. KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:180:563320

M. Gurdulić, "KREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:563320

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Metadata
TitleKREATIVNE MARKETINŠKE STRATEGIJE U PROMOCIJI STREET FOOD RESTORANA KREMENKO GRILL
Title (english)Creative marketing strategies in promoting street food restaurant Kremenko Grill
AuthorMaja Gurdulić
MentorSanja Rocco (mentor)
Committee memberIvana Greguric (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se obrađuje poslovni slučaj Kremenko grill-a kroz analizu marketinškog plana kao prvog koraka prema uspješnom poslovanju. Poseban naglasak stavljen je na kreativne marketinške strategije koje se oslanjaju na uporabu novih tehnologija, digitalni marketing i društvene mreže. Društvene mreže u današnje vrijeme igraju najveću ulogu u promociji, te ih treba maksimalno i kvalitetno iskoristiti. Također su obrađeni sami ciljevi i metode poslovanja Kremenko grilla, ali i načini promocije. Prikazane su jedne od najboljih Facebook i Web stranica, Instagram objave, popularne aplikacije, te važnost fotografije. Kremenko grill je poseban po tome što je 2011. godine kada je otvoren bio prvi street food restoran u Zagrebu koji koristi roštilj na drveni ugljen, te ima vlastitu proizvodnju mesa. Sve navedeno biti će prikazano na poslovnom slučaju street food restorana Kremenko grill, koji je prvenstveno baziran na kvalitetu i vlastitu proizvodnju svojih prehrambenih proizvoda.
Abstract (english)
This paper work discusses the business case Kremenko grill through the analysis of the marketing plan as a first step towards a successful business. Particular emphasis is placed on creative marketing strategies that rely on the use of new technologies, digital marketing and social networks. Social networks nowadays play a major role in promoting, and should be used for maximum and good. They also treated themselves goals and methods of doing business Kremenko grill, as well as ways to promote. Showing one of the best Facebook and Web pages, Instagram posts, popular applications, and the importance of photography. Kremenko grill is special because it was the year 2011 when it opened the first street food restaurant in Zagreb that uses the grill on charcoal , and has its own meat production . All of this will be shown on the business case of street food restaurant Kremenko grill, which is primarily based on the quality and own production of their food products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:563320
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository ZSB
Created on2016-09-28 10:42:21

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