VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI

Vidović, Matea

prikaz prve stranice dokumenta VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI

Download
PDF 687.71 KB

undergraduate thesis

VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI

Požega: Polytehnic in Pozega, 2018. urn:nbn:hr:112:453368

Vidović, Matea

Polytehnic in Pozega
Social department

Cite this document

APA 6th Edition

Vidović, M. (2018). VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI (Undergraduate thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:453368

MLA 8th Edition

Vidović, Matea. "VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:453368

Chicago 17th Edition

Vidović, Matea. "VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI." Undergraduate thesis, Polytehnic in Pozega, 2018. https://urn.nsk.hr/urn:nbn:hr:112:453368

Harvard

Vidović, M. (2018). 'VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI', Undergraduate thesis, Polytehnic in Pozega, accessed 07 November 2024, https://urn.nsk.hr/urn:nbn:hr:112:453368

Vancouver

Vidović M. VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI [Undergraduate thesis]. Požega: Polytehnic in Pozega; 2018 [cited 2024 November 07] Available at: https://urn.nsk.hr/urn:nbn:hr:112:453368

IEEE

M. Vidović, "VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI", Undergraduate thesis, Polytehnic in Pozega, Požega, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:112:453368

Cite this item: https://urn.nsk.hr/urn:nbn:hr:112:453368

Please login to the repository to save this object to your list.

Metadata

Title	VAŽNOST MARKE U PROCESU DONOŠENJA ODLUKE O KUPNJI
Title (english)	THE IMPORTANCE OF THE BRAND IN THE PROCESS OF THE DECISION MAKING
Author	Matea Vidović
Mentor	Marko Šostar (mentor)
Committee member	Berislav Andrlić (predsjednik povjerenstva)
Committee member	Marko Šostar (član povjerenstva)
Committee member	Anton Devčić (član povjerenstva)
Granter	Polytehnic in Pozega (Social department) Požega
Defense date and country	2018-09-11, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Proizvodi su se stoljećima označavali kako bi se znalo čije su vlasništvo odnosno tko ih je proizveo. Iz te činjenice razvio se tradicionalni pristup označavanja proizvoda te općenito upravljanje markom. Marka proizvoda posjeduje opipljive i neopipljive značajke svog identiteta putem kojih privlači potrošače, komunicira s potrošačima te olakšava donošenje odluke o kupovini prilikom izbora proizvoda ili usluge. Uloga marke je usmjeriti pozornost na proizvod koji ima sposobnost podmiriti zahtjeve odnosno želje i potrebe potrošača. U istraživačkom dijelu rada korištene su metode anketnog upitnika čiji je cilj istražiti što najviše utječe na potencijalne potrošače pojedinih dobnih skupina prilikom donošenja odluke o kupovini.
Abstract (english)	The products have been labeled for centuries to know who owns or who has producted them. From this fact, a traditional approach to marking products and a general brand management have been developed. The brand of the product possesses tangible and inexhaustible features of its identity through which it attracts consumers, commuicates with consumers and makes it easier to make purchasing decisions when choosing a product or service. The role of the brand is to focus attention on a product that has the ability to meet the demands, ie the wishes and needs of the consumer. In the research part of the paper the methods of a survey questionnare were used to investigate the most affecting potential consumers of certain age groups when making a purchase decision.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:112:453368
Study programme	Title: Professional study of Accounting Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of Polytechnic in Pozega
Created on	2018-10-04 07:36:27