ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM

Mijatović, Tea

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master's thesis

ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM

Požega: Polytehnic in Pozega, 2019. urn:nbn:hr:112:075061

Mijatović, Tea

Polytehnic in Pozega
Social department

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APA 6th Edition

Mijatović, T. (2019). ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:075061

MLA 8th Edition

Mijatović, Tea. "ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM." Master's thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:075061

Chicago 17th Edition

Mijatović, Tea. "ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM." Master's thesis, Polytehnic in Pozega, 2019. https://urn.nsk.hr/urn:nbn:hr:112:075061

Harvard

Mijatović, T. (2019). 'ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM', Master's thesis, Polytehnic in Pozega, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:112:075061

Vancouver

Mijatović T. ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM [Master's thesis]. Požega: Polytehnic in Pozega; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:112:075061

IEEE

T. Mijatović, "ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM", Master's thesis, Polytehnic in Pozega, Požega, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:112:075061

Cite this item: https://urn.nsk.hr/urn:nbn:hr:112:075061

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Metadata

Title	ULOGA LOGOTIPA U STRATEGIJI UPRAVLJANJA MARKOM
Title (english)	LOGO IN BRANDING STRATEGY
Author	Tea Mijatović
Mentor	Berislav Andrlić (mentor)
Committee member	Anton Devčić (predsjednik povjerenstva)
Committee member	Berislav Andrlić (član povjerenstva)
Committee member	Mario Hak (član povjerenstva)
Granter	Polytehnic in Pozega (Social department) Požega
Defense date and country	2019-09-13, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Ovaj završni rad bavi se teorijskom i praktičnom obradom teme „Uloga logotipa u strategiji upravljanja markom“. Prvenstveno će se definirati pojam marke te njene važnosti upravljanja u elementima identiteta marke. Drugim riječima, u kratkim crtama opisat će se svi elementi identiteta marke, a ponajviše element logotipa, njegovo utjecanje na potrošača, cilj stjecanja ugleda i važnosti na tržištu. Analiziranjem ankete koja se provela putem društvenih mreža, cilj je utvrditi važnost i elemente logotipa u percepciji potrošača, komparacija dva svjetska branda ''Nike'' i ''Adidas'' i usporediti čiji logotip,dizajn, boja i ostali parametri, potiču potrošača na potrošnju.
Abstract (english)	This thesis deals with the theoretical and practical analysis of the subject “Role of the logo in the strategy of brand management”. The main focus of the thesis is to define the notion of a brand and its importance in managing the elements of brand identity. The thesis will briefly describe the elements of brand identity focusing on the logo element, its impact on the consumer and the goal of gaining renown and importance in the market. The aim of the analysis of data from an opinions poll conducted on social networks is to determine the importance and the elements of the logo in the eyes of consumers by comparing two world-renowned brands “Nike” and “Adidas” and determining whose logo, design, color and other parameters stimulates the consumer to purchase the product.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:112:075061
Study programme	Title: Specialist professional graduate study of Trade Business Study programme type: professional Study level: specialist graduate Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Polytechnic in Pozega
Created on	2019-09-27 11:27:19