Marketing mix u sportu

Maduna, Sanda Livia

prikaz prve stranice dokumenta Marketing mix u sportu

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undergraduate thesis

Marketing mix u sportu

Slavonski Brod: College of Slavonski Brod, 2015. urn:nbn:hr:174:740754

Maduna, Sanda Livia

College of Slavonski Brod
Social Department

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APA 6th Edition

Maduna, S. L. (2015). Marketing mix u sportu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:740754

MLA 8th Edition

Maduna, Sanda Livia. "Marketing mix u sportu." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:740754

Chicago 17th Edition

Maduna, Sanda Livia. "Marketing mix u sportu." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:740754

Harvard

Maduna, S. L. (2015). 'Marketing mix u sportu', Undergraduate thesis, College of Slavonski Brod, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:740754

Vancouver

Maduna SL. Marketing mix u sportu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:174:740754

IEEE

S. L. Maduna, "Marketing mix u sportu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:740754

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Metadata

Title	Marketing mix u sportu
Title (english)	Marketing mix in sport
Author	Sanda Livia Maduna
Mentor	Hrvoje Sivrić (mentor)
Committee member	Maja Vretenar Cobović
Committee member	Hrvoje Sivrić
Committee member	Mirko Cobović
Granter	College of Slavonski Brod (Social Department) Slavonski Brod
Defense date and country	2015-07-03, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Organization and Management
Abstract	Ovim se radom nastoji pobliže objasniti poveznica između sporta i ekonomije kroz definiranje elemenata marketing miksa u sportu. Biti fit u današnje vrijeme možemo definirati i kao sportski proizvod u ne materijalnom obliku, odnosno oblik zadovoljavanja nečije želje ili potrebe koji bi se trebao moći ponuditi na tržištu, sa svrhom da izazove pažnju, potakne na kupnju, uporabu ili potrošnju. Briga za zdravlje je definitivno proizvod koji u današnjem sjedilačkim načinom života ima svoje potrošače. Korištenjem elemenata marketing miksa u radu je kroz hipotetski model prikazan niz primjera i smjernica kako prodati taj proizvod na tržištu sa naglaskom na optimalne rezultate u poslovanju. Moglo bi se reći da bez školovanih sportskih menadžera i primjene elemenata marketinga, sportske organizacije se neće uspijevati afirmirati na tržištu zbog čega neće ostvarivati potencijalne poslovne i sportske rezultate.
Abstract (english)	This paper tries to define the link between sport and economics a little better through defining elements of the marketing mix in sport. Being fit today can be defined as a sport product that doesn’t have a material shape, or an attribute of satisfying someone’s desires or needs that should be able to be offered on the market, with a purpose to cause attention, incite the purchase, use or handling. The care for health is definitely a product that in today’s sitting lifestyle has its consumers. With the usage of elements of marketing mix in work a series of examples and guidelines, through a hypothetical model, are shown to explain how to sell that product on the market with the accent on optimal business results. One could say that without qualified sport managers, and the application of marketing elements, sport organizations won’t be able to affirm on the market which will cause the inability to get some business and sport results.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:174:740754
Study programme	Title: Professional study program in Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of College of Slavonski Brod
Created on	2016-01-21 13:11:37