Marketinško planiranje ulaska na novo tržište na odabranom primjeru

Čupić, Mato

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undergraduate thesis

Marketinško planiranje ulaska na novo tržište na odabranom primjeru

Zagreb: European Business School Zagreb, 2020. urn:nbn:hr:209:034598

Čupić, Mato

European Business School Zagreb

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APA 6th Edition

Čupić, M. (2020). Marketinško planiranje ulaska na novo tržište na odabranom primjeru (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:034598

MLA 8th Edition

Čupić, Mato. "Marketinško planiranje ulaska na novo tržište na odabranom primjeru." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:034598

Chicago 17th Edition

Čupić, Mato. "Marketinško planiranje ulaska na novo tržište na odabranom primjeru." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:034598

Harvard

Čupić, M. (2020). 'Marketinško planiranje ulaska na novo tržište na odabranom primjeru', Undergraduate thesis, European Business School Zagreb, accessed 22 July 2024, https://urn.nsk.hr/urn:nbn:hr:209:034598

Vancouver

Čupić M. Marketinško planiranje ulaska na novo tržište na odabranom primjeru [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2020 [cited 2024 July 22] Available at: https://urn.nsk.hr/urn:nbn:hr:209:034598

IEEE

M. Čupić, "Marketinško planiranje ulaska na novo tržište na odabranom primjeru", Undergraduate thesis, European Business School Zagreb, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:209:034598

Cite this item: https://urn.nsk.hr/urn:nbn:hr:209:034598

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Title	Marketinško planiranje ulaska na novo tržište na odabranom primjeru
Author	Mato Čupić
Mentor	Krešimir Dabo https://orcid.org/0000-0001-9260-7384 (mentor)
Granter	European Business School Zagreb Zagreb
Defense date and country	2020-07-06, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Planiranje je sastavni dio naše svakodnevice, a samo planiranje provodi se kako bi se u konačnici donio neki plan, odnosno ciljevi koje želimo postići pa time i strategija kako ostvariti te ciljeve. U marketingu, planiranje je jedna od najvažnijih aktivnosti kojom se služimo kako bi definirali kamo želimo ići, ali i način na koji ćemo stići do cilja. Marketing plan predstavlja pisani dokument u kojem su jasno definirani ciljevi i detaljno razrađene strategije koje poduzeće treba poduzeti kako bi se navedeni ciljevi ostvarili, a sami ciljevi uglavnom se svode na nastojanje da privučemo korisnike, bilo kupce ili klijente, za proizvode ili usluge koje poduzeće nudi. Ovaj rad za cilj ima izraditi prijedlog marketing plana za ulazak usluge “Glovo” na područje Dubrovnika gdje usluga još uvijek ne postoji. U prvom dijelu rada definirane su teorijske postavke plana, dok drugi dio rada predstavlja istraživanje tržišta potencijalnih korisnika o interesu za navedenu uslugu te na kraju i prijedlog marketing plana za ulazak na lokalno tržište.
Abstract (english)	Planning is an integral part of our everyday life, and planning is carried out in order to bring a plan, or goals that we want to achieve and strategy that show us how to achieve those goals. In marketing, planning is one of the most important activities we use to define where we want to go, but also the way we will reach our goal. A marketing plan is a written document that clearly defines the goals and detailed strategies that the company needs to undertake in order to achieve these goals, and the goals themselves are mainly to try to attract customers, customers or clients, for products or services we offer by the company. This final work aims to develop a proposal for a marketing plan for the entry of the service "Glovo" in the area of Dubrovnik where the service does not yet exist. The first part of the project defines the theoretical settings of the plan, while the second part of the paper presents a market research of potential users about the interest in this service and finally a marketing plan proposal to enter the local market.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:209:034598
Study programme	Title: Undergraduate study program Entrepreneurship economics Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of the European Business School Zagreb
Created on	2020-09-15 11:55:54